Business news from Ukraine


17 February , 2021  

The mobile operator Kyivstar has analyzed the popularity of messengers, social networks and platforms among Ukrainians.
According to the company’s report, the study used generalized and anonymized data on mobile data traffic in the operator’s network.
According to the operator, Viber is the most popular messenger among Kyivstar subscribers – 12 million subscribers of the operator use it monthly. Next in the ranking are Facebook Messenger with 11 million users, Telegram with 6 million and WhatsApp with about 5 million.
“The most popular social platforms are Facebook and YouTube, they are monthly used by about 13 million Kyivstar subscribers. Instagram is used by 10 million people. Unexpectedly, Twitter ranks third with 7 million, and TikTok closes the list of leaders with 5.5 million,” Kyivstar said.
According to the report, on average, the operator’s subscribers spend the most time on TikTok – 88 minutes a day. And every tenth user spends more than 4 hours a day in this application.
YouTube is watched an average of 54 minutes a day, and 44 minutes is spent on Facebook.
Kyivstar subscribers actively use social networks in the evening, from 18:00 to 22:00, as well as in the afternoon, from 12:00 to 13:00.
Expectedly, the largest amount of mobile Internet per month is used when watching YouTube – an average of 2.5 GB per subscriber, TikTok ranks second place with 0.6 GB, and Instagram – 0.4 GB.

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