The Kyivstar mobile operator has updated the functionality of the Business Data Solution platform for independent client mailings and is relaunching it under a new name – Adwisor.
As the company’s press service said on Tuesday, the purpose of the updates was to create a multichannel marketing tool, the capabilities of which make it possible to better build communication with the client, expand the client base and, as a result, increase sales.
Kyivstar notes that the extended functionality of the platform took into account client requests for an accurate determination of the target audience of mailings, detailed analytics of promotional campaigns, etc.
According to the operator, in particular, among the updates: new filters for selecting the target audience of mailings (24 more were added to the existing filters, including: travel to regions of Ukraine with access to the Black and Azov Seas or the Carpathians; users of programs for online meetings; people interested in sports, movies, computer games, etc.); updated interface (tips appeared at each stage of working with the platform); improved analytics of the conducted mailings (now you can analyze in detail and compare promotional campaigns with each other using filters and data sorting); and saved audience templates for future campaigns.
“Today, successful work with clients is based on the ability to give them personalized offers – those that best meet the interests of consumers and their expectations. So, there is a high probability that the product or service will be bought. And, mailings, which are based on Big Data-analysis, are ideally suited for such communications,” B2B Director at Kyivstar Kostiantyn Vecher said.
According to him, the ability, thanks to Adwisor, to launch a promotional campaign quickly, customize all its parameters with your own hands, flexibly manage the budget, and draw conclusions based on accurate analytics is a competitive advantage that will help small and medium-sized businesses work with clients.
