Ukrainian companies, which after the start of the full-scale war have been more actively entering new foreign markets, are increasingly facing the need to check foreign partners even before the start of negotiations or the signing of a contract. One of the tools for such checks is the international business data of Dun & Bradstreet, access to which in Ukraine is provided by D&B and Interfax-Ukraine.
Counterparty verification is especially important for exporters, importers, logistics companies, manufacturers, distributors and suppliers working with companies from the EU, the United States, the Middle East, Turkey and Asia. For business, this is not only about a formal check of registration data, but also about assessing financial stability, ownership structure, business activity, possible non-payment risks and reputational factors.
“For Ukrainian business, entering foreign markets today often takes place faster than the formation of its own international history. That is why checking a partner through global business data is becoming not a bureaucratic procedure, but an element of company protection. In conditions of war and complicated logistics, a mistake in choosing a counterparty may cost not only money, but also time, a market and customer trust,” said Maksym Urakin, Development and Marketing Director of Interfax-Ukraine, head of the D&B-Interfax-Ukraine business unit, Candidate of Economic Sciences.
According to him, Ukrainian companies often check a foreign partner only after a problem arises with payment, supply or fulfillment of contract terms. Instead, international practice provides for a preliminary assessment of a counterparty even before the start of active cooperation.
Assistance from D&B and Interfax-Ukraine may be useful for companies that want to understand whom they are working with abroad, whether the partner is actually carrying out the declared activity, how stable it is and what risks may arise in long-term cooperation.
For Ukrainian exporters, this is also a way to improve the quality of their own risk management. If a company sells products with deferred payment, works through distributors or enters a new region, a preliminary check of the partner makes it possible to reduce the likelihood of financial losses.
Dun & Bradstreet is an American company in the field of business data, analytics, commercial information and risk management, founded in 1841. The company provides international tools for business identification, counterparty verification, assessment of credit and commercial risks, compliance and work with global supply chains. D&B maintains a global business data database and works with companies, financial institutions, government agencies and international organizations.
Interfax-Ukraine is an independent Ukrainian news agency that has been operating in the Ukrainian market of political and economic information since 1992 and has a reputation as an authoritative and competent provider of timely and objective information. The agency’s editorial office and headquarters are located in Kyiv.
The Kyivstar mobile operator has updated the functionality of the Business Data Solution platform for independent client mailings and is relaunching it under a new name – Adwisor.
As the company’s press service said on Tuesday, the purpose of the updates was to create a multichannel marketing tool, the capabilities of which make it possible to better build communication with the client, expand the client base and, as a result, increase sales.
Kyivstar notes that the extended functionality of the platform took into account client requests for an accurate determination of the target audience of mailings, detailed analytics of promotional campaigns, etc.
According to the operator, in particular, among the updates: new filters for selecting the target audience of mailings (24 more were added to the existing filters, including: travel to regions of Ukraine with access to the Black and Azov Seas or the Carpathians; users of programs for online meetings; people interested in sports, movies, computer games, etc.); updated interface (tips appeared at each stage of working with the platform); improved analytics of the conducted mailings (now you can analyze in detail and compare promotional campaigns with each other using filters and data sorting); and saved audience templates for future campaigns.
“Today, successful work with clients is based on the ability to give them personalized offers – those that best meet the interests of consumers and their expectations. So, there is a high probability that the product or service will be bought. And, mailings, which are based on Big Data-analysis, are ideally suited for such communications,” B2B Director at Kyivstar Kostiantyn Vecher said.
According to him, the ability, thanks to Adwisor, to launch a promotional campaign quickly, customize all its parameters with your own hands, flexibly manage the budget, and draw conclusions based on accurate analytics is a competitive advantage that will help small and medium-sized businesses work with clients.
