After the launch of the online order delivery service Varus.ua via Nova Poshta in August, the average check increased by 55.14% and turnover by 50.57%, the retailer’s press service reports.
It is specified that the delivery service from Varus.ua is available to any city in Ukraine, and it is actively used in areas where there are no physical stores of the Varus chain.
In August, the top new regions where online orders were made were: Rivne, Lviv, Kirovohrad, Kharkiv and Donetsk regions. In the regions where the chain is present, the highest number of orders was made in Kyiv, Odesa, Dnipro and Zaporizhzhia regions.
The new service from Varus.ua can be used when ordering long-term storage products and non-food products, with a maximum order weight of 50 kg. Among the most popular products ordered by Varus.ua customers with delivery via Nova Poshta in August were snacks, pet products, beverages, tea, and coffee.
The cost of delivery is calculated according to Nova Poshta’s tariffs, and the estimated time for order picking and delivery is one day for most Ukrainian cities.
Varus is a national supermarket chain represented on the Ukrainian grocery retail market by Omega. The authorized capital of Omega is UAH 111 million 129 thousand, the owner is Weigant Enterprises Limited (Cyprus), the ultimate beneficiaries are Valeriy Kiptyk and Ruslan Shostak. In 2023, Omega’s revenue amounted to UAH 17.51 billion, which is 20% higher than in 2022, and net profit amounted to UAH 200 million, which is 69.5% higher than in 2022.
The first store of the chain was opened in 2003 in Dnipro, and the total number of its stores is 109 in different cities of Ukraine and a DarkStore in Kyiv. The chain operates in several formats: classic supermarkets, To Go stores, and the varus.ua conscious shopping service.
“Nova Poshta is the largest logistics operator in Ukraine. From the beginning of 2024 to the end of July, the company expanded its network in the country from 26.6 thousand to 30.1 thousand points: up to 12.1 thousand branches and 18 thousand post offices. As reported, in Ukraine, Nova Poshta LLC increased its unconsolidated net income in the first half of 2024 by 20.1% to UAH 20.12 billion, while the company’s net profit decreased by 38.1% to UAH 1.49 billion.
