Business news from Ukraine

Business news from Ukraine

MEGOGO invested UAH 38 mln in Ukrainian-language broadcasting in 2024

6 February , 2025  

Last year, Ukrainian media service MEGOGO maintained its investments in Ukrainian-language dubbing at UAH 38 million, having created 3,825 hours of content at its own studio and in cooperation with partners, the press service of the media service reports.

“The company continued to invest heavily in Ukrainian-language dubbing, allocating UAH 38 million for this purpose, as in 2023. At its own MEGOGO VOICE studio and in cooperation with partners, 3825 hours of Ukrainian dubbing were created for film, TV series, children’s and other content,” the MEGOGO press service said in a statement on Thursday.

The year 2024 was a year of significant achievements for MEGOGO, the statement said.

The service became the official broadcaster of UEFA EURO 2024, broadcast the Olympic Games in partnership with Warner Bros. Discovery with commentary in Ukrainian, and showed two fights between Oleksandr Usyk and Tyson Fury. In addition, MEGOGO launched the MEGOGO SPORT TV channel in T2 (the abbreviated name for the DVB-T2 (Digital Video Broadcasting – Second Generation Terrestrial) standard), entered into a partnership with the Netflix streaming platform and the international sports channel Setanta, the statement said.

During the year, the MEGOGO library was replenished with 6 thousand units of new content in VOD and LIVE.

Users spent an average of one hour a day with MEGOGO, i.e. 365 hours a year. Smart TV became the most popular viewing device, and the most used emoji on interactive TV was the flag of Ukraine, the MEGOGO press service reported.

Last year, the service updated its functionality by launching its own recommendation system, updating games on Smart TV and the MEGOGO VR app, and expanding interactive features on TV channels.

As part of the service’s ecosystem development, MEGOGO BOOKS, an online bookstore with paper books, was opened.

MEGOGO’s anti-piracy department excluded 527 thousand pages of pirated websites from Google search results, removed more than 140 thousand pirated copies of content and transferred more than 195 thousand links to pirated copies of content to its partners for blocking.

In addition, the media service’s specialists removed 14 outlets from the marketplaces, closed 75 groups and channels in messengers and 303 communities in social networks. More than 19 thousand unique links to pirated football broadcasts were removed. They also removed over 1.3 thousand links to pirated martial arts broadcasts. MEGOGO specialists performed the largest amount of work during two championship fights between Oleksandr Usyk and Tyson Fury, the statement said.

Earlier it was reported that MEGOGO entered the Romanian market.

Megogo media service was founded in Kyiv in 2011. The service’s media library includes TV channels, movies, TV series, cartoons and games, educational and blogging content, audiobooks, podcasts and radio. In Ukraine, Megogo offers 390 channels with shows, series, and programs, 15 thousand movies, and 900 audiobooks. The content is available on popular iOS, Android, Smart and Android TV platforms, players and set-top boxes with Apple TV, Amazon Fire TV, XBOX One, and Sony PlayStation. Before entering Romania, the media service was available in 14 countries. In February 2023, the company entered the Polish market.