The agricultural holding Myronivsky Hliboproduct (MHP) plans to open 350 stores of the Miasomarket format in Kyiv city and the region in five years.
“In the next five years, 350 Miasomarket outlets should open in Kyiv city and the region. We also have a clear understanding of how many stores we want to open in five years in the regions – the number of outlets varies from 40, depending on the concentration of the population,” the head of the department for work with franchisees of the agricultural holding MHP Dmytro Morozov told Interfax-Ukraine.
According to him, in addition to the Miasomarket and Nasha Ryaba conventional stores, the company is now developing franchising formats such as the Chef’s Secrets gastronomic studio and shawarma points of sale, as well as sandwich shops “Kho perekusit?” (TM Bashchinskiy), which is the format that MHP develops independently.
“Investments of partners in the Myasomarkets project start at $25,000, for other formats, in particular Döner Market, we are now finalizing the size of investments,” Morozov said.
He also announced the official opening of the first point for the sale of shawarma in Kyiv, in the Osokorky residential area, on September 23.
The head of the department for work with franchisees of MHP said that the points will have different formats, both street food and with the possibility of seating inside the facility.
“As the project develops, we will add other formats of street food. We see for ourselves at least two more formats that will sell shawarma,” he said.
The official opening of the first point of the Chef’s Secrets gastro studio is scheduled for September 24. However, as Morozov specified, it has been operating in test mode since June.
Asked whether MHP plans to implement such projects abroad, Morozov said that now this initiative is at the stage of preliminary assessment of the need.
“The holding has divisions in other countries with which this issue has been discussed, but there are no concrete plans yet. We have shown how we launch Miasomarket stores in Ukraine, what is the essence of the concept, the value for the end consumer and business in general. Now it is a discovery stage, the stage of preliminary assessment of the need for such a project,” he said.
