According to Serbian Economist, Montenegro’s potential accession to the European Union by 2028 could become a new factor driving up real estate prices in the country, especially in the premium segment along the coast.
According to market experts, investors have about two years left to invest in Montenegrin properties before the country’s EU status ultimately locks in higher prices. Over the 20 years of Montenegro’s independence, the average cost of coastal real estate has risen from approximately 1,000 euros per square meter to 8,000–15,000 euros per square meter in premium branded residences.
Ana Zloković, sales director for the Luštica Bay complex, believes that, based on the experience of other countries in the region, potential EU accession could boost Montenegro’s real estate market by another 30% or so. According to her, the mere anticipation of membership is already driving up demand.
Kieran Kelleher, Managing Director of Savills Croatia & Montenegro, offers a more cautious assessment. He anticipates price increases of 30–40% for certain properties but warns that the era when investors could easily double their money in Montenegrin real estate is over. In his view, the market has already factored some of its future potential into current prices.
Experts cite not only the fact of European integration itself but also infrastructure modernization as the main driver of further growth. Montenegro is currently held back by poor roads, outdated airports, and overloaded border crossings, and resolving these issues could take at least five years. Improved transportation access is expected to increase tourist traffic and boost the value of resort real estate.
Analysts identify the “golden triangle” of Kotor–Tivat–Herceg Novi as the most promising area. In the Bay of Kotor, prices in the premium segment range from 4,000 to 15,000 euros per square meter. Stone houses in the Old Town of Kotor, a UNESCO World Heritage Site, are of particular interest: such properties are scarce, suitable for rental, and, according to experts, better protected against depreciation.
On the Budva Riviera, the price range is estimated at 3,000–12,000 euros per square meter; however, experts warn of the risks of market oversaturation and excessive development in Budva. Bar and Ulcinj remain more affordable destinations, with prices around 2,000–5,000 euros per square meter and potentially higher growth rates due to their low starting point.
The factor of European integration for Montenegro has indeed strengthened. According to the Council of the EU, the country applied for membership in 2008, received candidate status in 2010, and accession negotiations began in 2012. All 33 negotiation chapters have already been opened, 16 of which were provisionally closed as of mid-June 2026.
In addition, the 28th Intergovernmental Conference on Montenegro’s accession is scheduled to take place in Brussels on July 14, at which it is planned to provisionally close negotiations on Chapters 8—Competition—and 29—Customs Union. This confirms that Montenegro remains the most advanced candidate for EU accession among the countries of the Western Balkans.
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