The National Association of Lobbyists of Ukraine (NALU) supports the European Parliament’s initiatives to establish a minimum age for access to social networks, video platforms, and digital AI services, as well as to ban the most harmful and addictive digital practices targeting minors.
“NALU fully supports this initiative of the European Parliament and considers it an important step towards creating a safe, ethical, and responsible digital environment,” said a statement from the NALU board, as reported by the Interfax-Ukraine agency.
NALU notes that the European recommendations provide, in particular, for setting the minimum age for access to social networks at 16, allowing children aged 13-16 to access social networks only with parental consent, banning the most harmful elements of digital design, including autoplay, infinite scroll, dark patterns, intrusive recommendation algorithms, a ban on targeted advertising and influencer marketing aimed at minors, as well as increased responsibility of digital platforms for the protection of children, including the personal responsibility of company executives and the implementation of technologies in them.
“In the context of Ukraine’s European integration and the adaptation of national regulations to EU standards, NALU officially supports the European Parliament’s proposals to reform digital safety rules for children. Ukrainian lobbyists in Brussels are already beginning consultations with European institutions to agree on approaches that can be implemented in Ukraine,” the statement said.
It is noted that the association will recommend that the Verkhovna Rada and relevant committees consider the possibility of adapting the proposed European standards to national legislation.
“NALU is ready to provide expert, analytical, and regulatory and methodological support to Ukrainian authorities in developing relevant legislative changes. The association believes that the protection of minors online is a matter of national security, digital health of society, and the state’s responsibility to the younger generation,” the document notes.
The association emphasized that NALU will continue to work on the adoption of transparent and European standards in the field of digital policy and advocacy, contributing to the formation of modern legislation that will protect children and support the development of an ethical digital space in Ukraine.
On November 26, 2025, the European Parliament adopted a report calling for the introduction of a unified minimum age of 16 in the European Union for access to social networks, video platforms, and digital AI services, as well as a ban on the most harmful and addictive digital practices targeting minors.
