The National Bank of Ukraine has fined SK Persha (Kyiv) UAH 2.557 million for violating consumer protection laws for financial services, as defined by the Civil Code of Ukraine and the laws “On Electronic Commerce,” “On Insurance,” and “On Financial Services and Financial Companies.” According to the NBU website, this decision was made by the Committee for Supervision and Regulation of Non-Bank Financial Services Markets on July 28, 2025, following a scheduled inspection of the company.
In addition, the insurer was fined UAH 320,000 for violating the requirements of the Rules for the preparation and submission of reports by participants in the non-bank financial services market to the NBU.
SK Persha received a written warning about the violation of the requirements of: the Law “On Compulsory Insurance of Civil Liability of Owners of Land Vehicles,” the NBU Resolution “On the Regulation of the Activities of Participants in the Non-Bank Financial Services Market, Non-Bank Financial Groups, Participants in the Payment Market, Collection Companies, and Legal Entities Licensed to Provide Cash Collection Services to Banks” (as amended), as well as the provisions on insurance secrecy and the specifics of concluding insurance contracts with consumers.
It is noted that IC Persha is obliged to pay the fines within one month from the date of entry into force of the decision and to eliminate the violations set out in the written warning by November 28, 2025.
Persha Insurance Company has been operating in the Ukrainian insurance market since 2001. The company specializes in motor insurance. The company is a member of the MTIBU, the League of Insurance Organizations of Ukraine, and the National Insurer of International Road Transport Documents (TIR).
