Nova Poshta, the leader in express delivery in Ukraine and part of the NOVA group, plans to develop cashback in its “Bonus Delivery” loyalty program in 2026, which can be used to reduce the cost of delivery or even send parcels for free, according to Yevgen Krechetovich, head of customer development.
According to him, there are also plans to increase customer awareness and use of the program by 50% and focus on launching new gamified mechanics.
Nova Poshta noted that the number of participants in the program already exceeds 10 million, and more than 500 businesses have joined the partner network.
It is noted that every month, the company’s users use more than 500,000 promo codes from program partners.
“A separate area of development has been the connection of offline partners at the request of the customers themselves. Gas stations, medical laboratories, restaurants, cinemas, and other services of daily demand have joined the program,” Nova Poshta noted.
As reported, in 2025, Nova Poshta increased its revenue by 21% compared to 2024, to more than UAH 54 billion, and its profit amounted to UAH 2.6 billion compared to UAH 2.5 billion a year earlier. The number of parcels and cargo delivered in 2025 increased by 7.4% – from 486 million to 522 million, including international deliveries – by 52.6%, from 19 million to 29 million.
The main activity of Nova Poshta is express delivery of documents, parcels, and palletized large-sized cargo. Its ultimate beneficial owners are Volodymyr Poperechnyuk and Vyacheslav Klimov.
