Traffic to the EVA.UA online store increased by 23% during Black Friday (from November 13 to December 2), compared to the same promotional period in 2024, with the average check increasing by 17%, according to the company’s press service.
“During Black Friday, traffic to the EVA.UA online store increased by 23% compared to the same period in 2024. On November 28 alone, it increased by 30%. On that day, we achieved a record attendance of over 1 million visits,” said Ruslan Sazonov, head of marketing for the EVA.UA online store.
At the same time, the average daily number of online orders during Black Friday increased by 25% compared to last year’s figure.
The average check of EVA.UA customers increased by 17% compared to last year’s Black Friday period. In EVA beauty stores, it increased by 12%. At EVA, growth peaked at 10%.
The largest sales growth across all channels was seen in the categories “Perfumes,” “Face and Body Care,” and “Hair Care.” The EVA beauty advent calendar became the absolute sales leader among the entire range on EVA.UA.
Vasylina Petlytska, director of the EVA beauty business line, noted the pronounced interest of buyers, especially from the western region, in gift sets. “Obviously, many people used Black Friday as an opportunity to buy gifts for St. Nicholas Day at a bargain price,” she said.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.
According to YouControl, the owner of Rush LLC is listed as Incetera Holdings Limited (100%), a Cypriot company, and the ultimate beneficiaries are Ruslana Shostak and Valeria Kiptika.
At the end of Q3 2025, Rush’s net income increased by 18.6% compared to the same period last year, to UAH 22.916 billion. Net profit decreased by 14.7% to UAH 1.7 billion.
