South Korean giant Samsung has become the world’s largest smartphone vendor in the first quarter of 2024, according to research firm International Data Corporation (IDC).
By the end of 2023, the leader for the first time was U.S.-based Apple Inc. Smartphone shipments in the world in the first quarter of 2024 increased by 7.8% year-on-year to 289.4 million units, IDC said in a preliminary report. The growth marked the third consecutive quarter of growth, indicating the market’s recovery from a two-year slump.
Samsung’s sales were down 0.7% year-on-year, while Apple’s sales fell 9.6%. Meanwhile, China’s Xiaomi increased shipments by a third, while the Transsion brand recorded a growth of nearly 85% and climbed to fourth on the list of the world’s largest smartphone vendors.
“As expected, the smartphone market recovery continues amid a gradual increase in optimism for leading brands,” said Ryan Rieth, vice president of Worldwide Mobility and Consumer Device Trackers. – Apple fell out of the lead late last year, but Samsung successfully regained the top spot in the first quarter.”
IDC analysts expect Samsung and Apple to continue to dominate the top price segment, but also point to the potential for further growth and diversification by brandos such as Huawei, Xiaomi, Transsion, OPPO/OnePlus and vivo.
