According to Serbian Economist, in the first six months of 2026, Budva welcomed approximately 245,000 tourists, who spent nearly 800,000 nights at the resort, according to preliminary MONSTAT data cited by the Budva Tourism Organization. The number of overnight stays was slightly higher than last year’s.
As of August 7, there were 44,534 registered tourists on the Budva Riviera, of whom 44,143 were foreigners and only 391 were residents of Montenegro. Thus, foreign guests currently account for over 99% of the registered tourist flow. The private sector accommodated 24,888 people, while hotels accommodated 18,525.
Based on the results of the first half of the year, Serbia remains Budva’s largest foreign market, accounting for about 13% of tourist arrivals. The tourism organization also notes growth in the Western European market.
A precise breakdown of current vacationers by nationality is not published, but official data from TO Budva reveals the leading markets.
In group accommodations—primarily hotels—the largest number of tourists currently come from Serbia, Russia, Israel, the United Kingdom, Germany, Bosnia, Poland, Ukraine, and Turkey.
In private apartments and vacation rentals, the breakdown is slightly different: Serbia, Russia, Bosnia, Ukraine, Poland, Germany, Turkey, the United Kingdom, North Macedonia, and Romania lead the way. Thus, Ukrainians currently rank fourth among Budva’s main markets for private accommodations and are among the top ten in the hotel segment.
Despite changes in the structure of international tourism since 2022, the number of Russian tourists also remains high. Russians currently rank second in both group and private accommodations, behind tourists from Serbia.
At the same time, the market structure is becoming more diversified. The role of Israel, the United Kingdom, Germany, and Poland has noticeably increased in the hotel sector, and representatives of Budvanska rivijera, the largest hotel group, also note the presence of guests from the Baltic states, Ukraine, Kazakhstan, Egypt, and China during the current season.
Thus, Budva’s main tourist flow today is driven by Serbia and neighboring countries, Russia and Ukraine, as well as the rapidly growing markets of Western Europe and Israel.
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