Volumes of investments in primary housing in the next 2-3 years will grow up to 15% annually, such a forecast was voiced by CMO Alliance Novobud Irina Mikhaleva in comments to the agency “Interfax-Ukraine”.
“The market has adapted to the realities of wartime, and key investors – in particular Ukrainians, and for business class – often foreigners, are increasingly choosing new buildings as a tool for preservation and multiplication of capital. In the next 2-3 years we expect that the volume of investment in primary housing will grow by 10-15% annually, the demand for income property and business class real estate will increase, and the main role will be played by trust in the brand of the developer and security of location”, – said Mikhaleva.
She noted the competition from the secondary market, but does not consider it determinant. After all, the primary market competes not only with more comfortable layouts and well thought-out infrastructure, but also with systematically better quality solutions, first of all, safe and inclusive.
“Modern layouts with wider doorways, spacious bathrooms, principles of inclusiveness, new and reliable engineering communication systems, safe and reliable monolithic-frame construction technology, energy efficiency, alternative ways of energy supply,” Mikhailova lists the advantages of primary housing.
According to experts of Alliance Novobud, soon there will be a shortage of ready housing in the segment of the capital’s business and comfort classes. The reasons are different: in the business class part of the projects have not yet been restored or are realized with significant delays, in comfort – the potential demand is higher than the volume of launch of new projects.
“To ensure maximum investor protection, we are implementing several key approaches in Alliance Novobud, in particular, transparency of the legal model, financial stability of the company, construction phasing and internal control. At the same time, we continue to adapt to the needs of the market, offering investors installments more affordable than bank mortgages,” she says.
According to the data of the portal of new buildings LUN, Alliance Novobud was founded in 2006, since 2010 the company has commissioned 37 houses and parking lots. During the full-scale invasion commissioned 12 houses for more than 1.3 thousand apartments in Brovary and in Kiev. In the process of realization 9 houses of Krona Park II residential complex in Brovary and a premium class project in the capital Montreal House.
Realty Summit 2025, one of the key platforms for discussing the state and prospects of the Ukrainian real estate market, brought together leading industry players in Odesa this year. At the invitation of DIM.RIA, CMO of Alliance Novobud, Iryna Mikhaleva, joined a discussion panel on current market challenges and effective formats of cooperation between developers and realtors.
During the blitz, the speakers shared their views on the current state of the primary real estate market, demand for new buildings in 2024-2025, key trends and challenges for developers. The participants also discussed financial instruments for buyers, including the implementation of the eOselya program, mortgage lending terms and accreditation of developers in banks.
A separate discussion block was devoted to cooperation between developers and realtors, an important component of modern sales. Iryna Mikhalova shared Alliance Novobud’s experience in building partnerships with agencies and individual market professionals, described cooperation models that have already proven their effectiveness, and outlined the benefits for both parties.
“Today’s real estate market requires flexible solutions and open dialog. Events such as Realty Summit bring together experts who are ready to share practical cases and look for answers to the challenges we face every day,” said Iryna Mikhaleva.
Alliance Novobud, DIM.RIA, Iryna Mikhaleva, Realty Summit 2025
Alliance Novobud Marketing Director Iryna Mikhailova has been included in the rating of Ukraine’s best top managers of 2025 according to the authoritative business publication Focus.
The magazine recognized professionals who demonstrate leadership strategy, adaptability to challenges, and consistent results in difficult times. Irina Mikhailova was recognized as a leader who shapes the image of a progressive developer by implementing innovative approaches to communications, branding, and marketing of residential real estate.
Alliance Novobud successfully implements large-scale residential projects, particularly in Brovary and Kyiv, and is consolidating its position as one of the most recognizable developers in the country.
Alliance Novobud congratulates Ms. Irina on her honorable recognition and is proud to have specialists who are shaping the future of Ukrainian development on the company’s team.
REBS business school students visited Alliance Novobud: tour and meeting with the company’s CMO
On May 24, the Alliance Novobud sales office in Brovary became a platform for students of the at the International Institute of Business (IIB) to learn about practical work. Participants in the training program had the opportunity to see how one of the country’s leading developers works from the inside.
The guests were welcomed by the sales office team and Irina Mikhaleva, Marketing Director (CMO) of Alliance Novobud, who is also one of the school’s lecturers. After getting acquainted with the work of the sales department, the guests were given a tour of the company’s residential complexes currently under construction in Brovary.
“Sharing experience and insights with those who are eager for new knowledge and opportunities is extremely important and rewarding,” said Irina Mikhaleva. “After all, these are the people who will shape the real estate market in the future. It is a great honor for me to be among the teachers at the Real Estate Business School. I am grateful for the opportunity to participate in the educational process and be part of the professional growth of a new generation of developers.”
This is not the first time Alliance Novobud has opened its doors to those who want to develop in the real estate sector. We are convinced that high-quality development begins with high-quality education, dialogue, and the exchange of experience.
Alliance Novobud, Real Estate Business School, REBS business school
The development company Alliance Novobud has already signed 100 agreements under the state program of preferential mortgages ‘єОселя,’ according to the company’s press service.
“The “єОселя” program plays an extremely important role both for the primary real estate market and for the socio-political situation in the country. It helps thousands of Ukrainians — primarily those who defend the state or were forced to leave their homes — to purchase their own homes on preferential terms. Already 100 families have become owners of apartments in our residential complexes thanks to this program, and most of them are military personnel and Ukrainians with IDP status. Demand for the program is growing every day, so we are convinced that it should be developed and supported in the future,” commented Irina Mikhaleva, CMO of Alliance Novobud.
The largest number of agreements – 48 – were concluded with the participation of partner bank Skybank. The rest of the agreements were concluded with six other financial institutions (Oschadbank, Ukrgasbank, Privatbank, Sens Bank, Ukreximbank, and Radabank).
The most popular property among participants in “єОселі” was house No. 3 in the Krona Park II residential complex, where 13 agreements were signed. A total of 16 properties from the developer are participating in the program.
Two-room apartments are in the highest demand, with 45 already sold. One-room apartments are the second most popular. The average size of an apartment purchased under the program is 71 square meters.
Deals with preferential rates of 3% and 7% were distributed almost equally. At the same time, buyers prefer ready-to-move-in homes, although apartments in new buildings under construction also have a high share of sales — the difference in demand is only a few percent.
According to data from the LUN new construction portal, Alliance Novobud was founded in 2006. Since 2010, the company has commissioned 37 buildings and parking lots, and is in the process of completing nine buildings in the Krona Park II residential complex in Brovary and a premium-class project in the capital, Montreal House.
alliance novobud, agreements, єоселя
Alliance Novobud has won the prestigious Ukrainian Business Award for the third year in a row, receiving the title of BUSINESS OF THE YEAR 2025. This recognition is a testament to the stability and professionalism of the developer’s team, which continues to implement large-scale projects even in the face of war and economic instability.
Since resuming operations in April 2022, Alliance Novobud has been actively working on all of its construction sites. In particular, over the past year, the company has completed its first project in the capital, the Illinsky House club house, commissioned a residential complex in Brovary, Lavandovy, and is continuing preparatory work for the start of sales of a new building in the legendary Lisovy Kvartal project.
The Ukrainian Business Award is an annual award presented to successful companies and business leaders in Ukraine for achievements in various fields, such as finance, investment, marketing, development, innovation, and more. UBA has a significant impact on the development of the business environment in Ukraine and contributes to increasing the level of competition and quality of business in the country.
Alliance Novobud is a reliable developer of progressive formation, which has been operating in the construction market of Kyiv and the region for over 18 years. The company designs and builds meaningful spaces for living, recreation, and self-realization.
Receiving the BUSINESS OF THE YEAR 2025 award is confirmation of the high level of professionalism of the Alliance Novobud team and its ability to achieve high results despite all challenges. The company continues to bring to life the dream of every Ukrainian — the dream of owning a high-quality home.
Alliance Novobud, Illinsky House, Lavender, Ukrainian Business Award
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