Ukraine’s largest home appliance and electronics retailer Comfy paid UAH 1.2 billion to the state budget in January-September 2024, the same amount as the company paid last year in total.
According to the company’s press service, revenue for this period increased by 30%, the dynamics of the company’s performance was influenced by the expansion of the network, updating store formats and product range, and improving customer experience.
This year, the retailer opened seven new stores, in particular in Oleksandria, Berdychiv, Khodosivka, Mohyliv-Podilskyi, restored stores damaged by Russian missiles (in the Dnipro shopping center Apollo and the shopping center “Sun Gallery” in Kryvyi Rih), and renovated the flagship store (1000+ sq. m.) in the capital’s Ocean Plaza shopping center. In addition, Comfy has reformed 80% of its existing stores to meet changing demand and assortment.
Thanks to the active development, Comfy created about 500 jobs across Ukraine.
By the end of the year, the retailer plans to open four more new stores and 100% upgrade its network according to the new standards.
The company’s sales growth was driven by the renewal and expansion of its assortment. The largest growth is traditionally observed in the categories of large appliances, small appliances and accessories. Prolonged power outages caused a boom in demand for alternative power sources, with an increase of over 1300%.
The retailer has also joined the National Cashback program, and since the start of the project, more than 100 manufacturers with whom the company cooperates have joined the program, offering more than 3.3 thousand units of goods.
In total, as of November 2024, the COMFY offline network has 109 stores.
The chain is owned by Comfy Trade LLC (Dnipro). According to the Unified State Register of Legal Entities and Individual Entrepreneurs, the owner of Comfy Trade is Comfy Holdings Limited (Cyprus), with Svitlana Gutsul and Stanislav Ronis as the ultimate beneficiaries.
Home appliance and electronics retailer Comfy paid UAH 874 million in taxes and fees in January-June 2024, the company’s press service reports.
According to the release, UAH 539 million was VAT; UAH 335 million was other taxes and fees.
Since the beginning of 2024, the retailer has opened two new stores in Oleksandria, Kirovohrad region, and Berdychiv, Zhytomyr region, renovated its flagship (1000+ sq m) store in the capital’s Ocean Plaza shopping center, and restored two stores that were damaged by Russian missiles (in Dnipro’s Apollo shopping center and Sun Gallery shopping center in Kryvyi Rih).
In addition, the company is actively renovating existing stores to adapt them to changes in demand and assortment and to reconfigure store processes. In 2024, the reform’s objectives were expanded to include updating the online ordering area, which is required by the company’s significant growth in online sales (in 2023, the share of online sales exceeded 30%). According to the new standards, the retailer has already updated more than 60% of its network (65 stores).
The press service reported that due to the renewal and expansion of the assortment, the company’s sales in the first half of 2024 increased by 35% compared to the same period in 2023.
The largest growth is observed in the categories of “Large Household”, “Small Household” and “Accessories”. In particular, 68% more tumble dryers, 59% more air conditioners, and 36% more refrigerators were purchased. In the Small Household category, the leaders in sales growth are a multi oven (up 566%), a fan (up 135%) and a coffee maker (up 91.1%).
The last few weeks of the half-year saw a real sales boom in charging stations. The increase was over 2000% compared to the same period last year. Mobile batteries were sold 65% more than in the first half of last year.
At the same time, the retailer saw a slight decline in demand for TVs and built-in appliances, which were in high demand in the first quarter.
As of July 2024, the Comfy chain operates 104 stores.
The chain is owned by Comfy Trade LLC (Dnipro). According to the Unified State Register of Legal Entities and Individual Entrepreneurs, the owner of Comfy Trade is Comfy Holdings Limited (Cyprus), with Svitlana Gutsul and Stanislav Ronis as the ultimate beneficiaries.
A chain of home appliances and electronics stores Comfy opened four new stores, expanding the network to 84 retail units.
According to CEO of Comfy Igor Khizhnyak, two new stores were opened in Kiev in Prospekt and Piramida shopping malls, and one store each in Lviv and Pryluki.
According to him, the company plans to further expand its network to 100 stores.
Till February 24 last year Comfy network had 97 stores. The owner of the chain is Comfy Trade LLC (Dnipro). According to the Unified State Register of Legal Entities and Individual Entrepreneurs, the owner of “Comfy Trade” is “Comfy Holdings Limited” (Cyprus), the ultimate beneficiaries – Svetlana Gutsul and Stanislav Ronis.
According to Opendatabot, by the end of 2022, Comfi Trade received 2 million UAH of net profit, 16.5 billion UAH of income.
Comfy Trade LLC (Dnipro), the owner of a large household appliances and electronics store chain under the Comfy brand in Ukraine, has leased a warehouse with a total space of 21,000 square meters in Velyka Dymerka (Kyiv region) from Raben Ukraine.
Comfy warehouse director Maksym Yakymenko told Interfax-Ukraine that at the end of April 2018 the transfer of the central warehouse of Comfy from Dnipro to Velyka Dymerka was completed.
“The central warehouse of Comfy is located in Velyka Dymerka, Kyiv region. The company leased A+ class premises with an area of 21,000 square meters. Raben leases out the modern warehouse complexes,” he said.
Yakymenko said that it is not planned to locate the fulfillment center, which provides for the implementation of all operations from the moment of registering an online order until the receiving of the product by a client.
“We do not have plans to locate the fulfillment center at the central warehouse. Maybe, in the future we would consider this option,” he said.
