Businessman Igor Liski’s investment holding EFI Group (Effective Investments) has launched Beehive Cosmetics, a line of premium hair care products based on honey produced by the holding’s Beehive plant.
“A new business is always a love for creating something special. I’d like to introduce you to a new project that came about thanks to my great passion for quality honey. The whole team worked day and night on a unique formula, we are just very proud of its unique natural composition. And it is very, very beautiful! So, we are all in for something special – the presentation of our Beehive Cosmetics brand and a line of premium hair care products,” Liski wrote on Facebook.
The EFI Group press service told Interfax-Ukraine that the Beehive Cosmetics brand is a joint effort by EFI Group founder Igor Liski and former Henkel Ukraine CEO Nina Dombrovska, who have been working together to create the company for three years and are co-owners of the project.
“Our product line is a unique complex of natural honey-based hair care cosmetics that combines the best natural ingredients with state-of-the-art active ingredients and high production technologies. We have a great opportunity to produce high-quality products in Ukraine, which is important for stimulating domestic demand and supporting domestic producers,” Dombrowska said.
She added that the founders of the project aim to build a strong brand that can be competitive in other markets in the future.
The presentation of the honey-based cosmetics line will take place on Monday at the Superwoman forum. In addition, the brand’s Instagram page periodically holds contests among its followers. The winners are given the opportunity to test Beehive Cosmetics.
EFI Group was founded in 2007 and is engaged in the implementation of business projects in Ukraine. The company’s investment areas include healthcare and medtech, paper, food and woodworking industries, and agricultural supplies.
The company’s businesses include Feednova, an animal fats and feed additives producer, Bigaiv honey production plant, Medical Star healthcare network, Zhytomyr Cardboard Mill, Sam Ecopack, a cardboard packaging manufacturer, Forest Technology, an agricultural products supplier, Efi Agro, and Doc.ua, an online medical hub.
RUSH LLC (Dnipro), which manages of about 1,000 Eva perfume and cosmetics stores chain in Ukraine, increased online sales 7.8 times during quarantine in March 2020 compared to the same period in 2019, the company’s press service said on Tuesday, April 7. “We were prepared for the demands of the times, as before the crisis, we actively developed online sales through the Eva.ua online store. The numbers indicated that we are moving in the right direction. This is also confirmed by our current statistics. In March 2020, compared to March 2019, traffic grew by 305%, and sales grew by 680%,” the company said in the statement, citing Director of the electronic commerce department Olena Annenko.
Sales in March compared to February increased by 40%, traffic grew by 25%.
Thus, at the end of March, compared to February, sales of household goods increased 4.4 times, goods for child care almost four times, goods for personal care three times, household chemicals increased by 30.8%.
In addition to the current targeted delivery, the company intends to resume the delivery to pick-up and drop-off points in offline stores of the chain, which has been suspended since the beginning of quarantine.
RUSH LLC was founded in 2002. It has 40 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal hygiene products, accessories, underwear and children’s goods.
The charter capital of LLC RUSH is UAH 10 million.
