Prime Minister Denys Shmyhal says that from the point of view of state budget expenditures, a day of war costs UAH 2 billion, and from the point of view of losses – $4 billion.
“There are two numbers. How much a day of war costs in terms of state budget expenditures, how much we pay, and how much we need. This is in the region of UAH 2 billion, which is what it costs us to conduct hostilities, pay wages, and so on. And there are other expenses – $4 billion in losses, which costs us every day of the war in terms of the destruction of our infrastructure, the loss of economic potential, the loss of future GDP,” Shmyhal said in an interview on the air of the national telethon on Friday morning.
The prime minister said that Ukraine’s losses are, among other things, a reduction in the sowing campaign by 20% and the inability to fully realize its export potential.
The political advertising for the period of presidential election is the most expensive on Ukraine, Football 1 and Football 2 TV channels – UAH 5,658 per second in prime time, while on radio the largest rates are UAH 4 per second in Kyiv. According to the announcements of Ukrainian television and radio companies in the Holos Ukrainy newspaper last week, advertisements in the interval from 1:00 to 6:00 will cost the cheapest for presidential candidates from UAH 0.24 on Otse TV channel to UAH 1,498 on Ukraine, Football 1 and Football 2 TV channels. A second of advertising at night on Novy, STB, M1 and ICTV will cost UAH 1.2, while on NewsOne it costs UAH 520.
Advertising in the interval from 18:00 to 19:00 is the most expensive: from UAH 8.4 (on Sunday) on the M2 channel to UAH 5,658 on the Ukraine, Football 1 and Football 2 (on weekdays).
A second of advertising in this hourly space on Novy will cost UAH 872.4 on Sunday and UAH 495.6 on weekdays; on STB – UAH 1,296 and UAH 668.4, respectively.
On ICTV one will have to pay UAH 886.8 for a second on Sunday and UAH 927.6 on weekdays, and on Inter and NewsOne – UAH 2,660 and UAH 650 respectively, regardless of the day of the week.
Advertising in the interval from 7:00 to 8:00 starts from UAH 2.4 (on Sunday) on the M2 channel to UAH 839 on the Ukraine, Football 1 and Football 2 TV channels.
A second of advertising in this one-hour period on Novy will cost UAH 75.6 on Sunday and UAH 135.6 on weekdays; on STB – UAH 247.2 and UAH 182.4 respectively; ICTV – UAH 334.8 and UAH 320.4, on Inter and NewsOne – UAH 510 and UAH 420 respectively, regardless of the day of the week.
Pryamiy TV Channel offers to buy a second from 1:00 to 17:00 for UAH 500 and from 17:00 to 1:00 – for UAH 700.
On radio airtime in Kyiv remains the most expensive – up to UAH 4 per second in the daytime and UAH 2 per second at night at the Shanson radio. Airtime in cities with population of more than 1 million and Lviv city costs from UAH 0.3 per second up to UAH 1.5 per second, in other regional centers and cities of regional importance – from UAH 0.1 to UAH 0.8 per second.
