The world’s largest brewing group, Anheuser-Busch InBev (AB InBev) and leading Turkish brewer Anadolu Efes have completed the 50-50 merger of their businesses in Russia and Ukraine, AB InBev said in a press release.
The board of directors of the merged AB InBev Efes will consist of an equal number of representatives from both companies. The chairman of the will be Tuncay Ozilhan, chairman of Anadolu Group and Anadolu Efes.
The management team will work under the leadership of Dmitry Shpakov, president of AB InBev in Russia and Ukraine, who will become president of AB InBev Efes. Roy Cornish, the head of Moscow Efes Brewery, will become chief financial officer.
The merged company will have a production network of 11 breweries and three malthouses in Russia, as well as three breweries in Ukraine.
The AB InBev Efes brand portfolio will include both international and local brands: Spaten, Corona Extra, BUD, Velkopopovicky Kozel, Miller Genuine Draft, Hoegaarden, Stary Melnik iz Bochonka, Klinskoye and Bely Medved.
The companies are confident that the combination of their businesses and expertise, diversified brand portfolio and the wide selection of beer that they offer consumers will enable the merged company to ensure growth and take leading positions on the Russian and Ukrainian markets, Shpakov was cited as saying in the press release.
The results of the merged company will be consolidated in the financial statement of Anadolu Efes. AB InBev will not include the results in its global reporting, but will take into account earned profit as a return on investment in the joint venture in line with the size of its equity interest.
Turkish brewer Anadolu Efes and AB InBev have received all required regulatory approvals to combine their businesses in Russia and Ukraine, have signed binding transactions agreements and expect to complete the deal in March, Efes said. Anadolu Efes also disclosed the structure of the deal. Its subsidiary Efes Breweries International N.V. will transfer is 99.999% owned subsidiary Moscow Efes Brewery (MEB) to its wholly owned new subsidiary AB InBev Efes B.V. Then AB InBev Western European Holding will contribute its Russian and Ukrainian assets to this company in exchange for new shares in AB InBev Efes.
After the issue of new shares, Efes Breweries International and AB InBev Western European Holding will each own 50% of AB InBev Efes.
AB InBev’s Russian and Ukrainian assets have been valued at $1.002 billion-$1.233 billion for the deal, based on the discounted cash flow method, while the assets of Efes were valued at $962 million-$1.145 billion. The combined business is expected to result in annual cost synergies of about $80 million-$100 million. The merger of operations in Russia and Ukraine will strengthen the competitive position of both companies’ brands, with potential for future growth, Efes said. The combined business will aim to lead the Russian and Ukrainian beer markets, the company said.
