EVA perfume and cosmetics chain opened 11 new outlets in the second quarter of 2023 and reopened 12 previously closed ones, in particular in Kherson and cities of Donetsk region, the press service of the company reported.
In total, for the first half of the year the network resumed 24 outlets and opened 22 new ones. To date, the network has 1023 working stores.
As the press service notes, the company continues to develop its online store, which has been positioned as a “beauty hypermarket” since June. According to the latest data, EVA.UA online platform offers more than 100 thousand items and takes the 4th place in the rating of online stores in the country with almost 2 million loyal customers.
Every day the online store receives about 10 thousand orders, 30% of which are from new customers.
It is expected that by the end of 2023 the share of the online store in EVA’s total sales will be at least 10% (by the end of 2022 – about 7%).
In the future, the possibility of EVA.UA work in the format of a marketplace is considered.
Reportedly, during April-June EVA also continued to implement CSR projects aimed at helping the Defense Forces and Ukrainians affected by the war. They were joined by 360 thousand customers of the network. In particular, the company’s operational headquarters fulfilled 26 requests for assistance, allocating goods from the chain’s assortment in the amount of about UAH 200 thousand. Within the framework of the fund “Come Back Alive” UAH 2.176 mln was jointly collected from 167 thousand customers of the network to help the Defense Forces of Ukraine. In May, within the framework of another joint project with the charity foundation KOLO and dobro.ua “Thank You, Mom!”. EVA transferred UAH 250 thousand to purchase a special ultrasound machine for Ivano-Frankivsk Regional Children’s Clinical Hospital.
From April to June, the network implemented projects aimed at helping victims of Russian missile attacks in Zaporizhzhya and Kryvyi Rih, as well as the Kakhovskaya HPP explosion (over UAH 709 thousand, UAH 184 thousand, and UAH 2.354 million, respectively).
About 25 thousand EVA customers joined the support of children evacuated to Turkey within the framework of the project “Childhood without War” in the second quarter and transferred 357.6 thousand UAH in the form of bonuses.
As the press service added, in the second half of 2023 EVA plans to open 28 new stores and is preparing for new projects to support the Defense Forces.
As reported, the turnover of the EVA network at the end of 2022 decreased by 7% to the previous year and amounted to 15.7 billion UAH.
RUSH LLC, which manages the EVA network, was founded in 2002. It has 52 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal care products, accessories, lingerie and children’s goods. BTM’s share of sales by volume in 2022 was 30.6%.
As of February 23, 2022, there were 1119 EVA stores in Ukraine. In July 2023, the chain has 1,023 operating stores. The company employs about 13.4 thousand people.
According to Opendatabot, the owner of RUSH LLC is Korpsolushin LLC (100%), the ultimate beneficiaries of the company are Ukrainian businessmen Ruslan Shostak and Valeriy Kiptyk.
According to RUSH’s financial results, its net profit in 2022 increased by 16.7% to UAH 973.8m, while the value of its assets decreased by 2.5% to UAH 10.3bn.
The EVA chain of perfumery and cosmetics stores has opened 11 new stores since the beginning of 2023 and plans to launch at least 50 new outlets mainly in the central and western regions of Ukraine this year.
“We have already opened 11 new EVA stores this year, and we plan to open at least 50 in total. Mostly in the central and western regions. We are also considering new locations in the de-occupied territories. As for the development formats, we are focusing on stores with a new design called “Women’s Energy,” the chain’s press service told Interfax-Ukraine.
Investments in the opening of a new store amount to UAH 2-4 million depending on the format, while investments in the restoration of an outlet depend on the degree of damage, the chain said.
The company also plans to reopen previously closed stores where the situation allows. For example, five stores have already reopened in Kherson, one in Pokrovsk, Dobropillya, Myrnohrad, Sloviansk and Kramatorsk, and a previously closed store is planned to open in Rodynske, Donetsk region.
According to the chain, last year the company opened 26 new stores and restored 50 more after damage.
The company also plans to open a new warehouse at its distribution center in Dnipro this year. Currently, the chain’s warehouses are located in Lviv and Brovary. In addition, work is underway on a large warehouse project in Odesa, EVA noted.
As reported, the EVA network’s turnover in 2022 decreased by 7% year-on-year to UAH 15.7 billion.
RUSH LLC, which manages the EVA chain, was founded in 2002. It has more than 50 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal care products, accessories, underwear and children’s products.
As of February 23, 2022, there were 1119 EVA stores in Ukraine. In April 2023, the chain had 996 operating stores.
According to Opendatabot, the owner of RUSH LLC is Korsolyushyn LLC (100%), and the company’s ultimate beneficiaries are Ukrainian businessmen Ruslan Shostak and Valeriy Kiptyk.
According to RUSH’s financial results, its net profit in 2022 increased by 16.7% to UAH 973.8 million, while the value of its assets decreased by 2.5% to UAH 10.3 billion.
RUSH LLC (Dnipro), which manages a network of about 1,000 Eva perfumery and cosmetic stores in Ukraine, has decided to increase investments in the reconstruction of the online store’s warehouse on the site in Brovary by reducing the store opening plan in the third quarter of 2020 to 25 outlets.
“By reducing the plan for opening stores in the third quarter, we were able to increase investments in the reconstruction of the online store’s warehouse at our site in Brovary. This year, the plans were to equip and automate the online store’s warehouse, which should handle 10,000 orders per day. Due to the rapid growth of online orders, we decided to increase investments and invest an additional UAH 27 million. We planned to carry out the next stage of expansion of this facility next year, but decided to do it this year,” Executive Director of RUSH LLC Olha Shevchenko said in a blitz interview with Interfax-Ukraine.
According to her, an increase in funding for this project will improve effectiveness from 10,000 to 20,000 orders per day.
“Whether we can reach such a level of orders in the online store in 2020 is still unknown. I think most likely not. But this will allow us to prepare for future growth,” Shevchenko said.
In the first quarter of 2020, the Eva chain opened 29 new stores, in the second quarter – 25 stores.
RUSH LLC (Dnipro), which manages of about 1,000 Eva perfume and cosmetics stores chain in Ukraine, increased online sales 7.8 times during quarantine in March 2020 compared to the same period in 2019, the company’s press service said on Tuesday, April 7. “We were prepared for the demands of the times, as before the crisis, we actively developed online sales through the Eva.ua online store. The numbers indicated that we are moving in the right direction. This is also confirmed by our current statistics. In March 2020, compared to March 2019, traffic grew by 305%, and sales grew by 680%,” the company said in the statement, citing Director of the electronic commerce department Olena Annenko.
Sales in March compared to February increased by 40%, traffic grew by 25%.
Thus, at the end of March, compared to February, sales of household goods increased 4.4 times, goods for child care almost four times, goods for personal care three times, household chemicals increased by 30.8%.
In addition to the current targeted delivery, the company intends to resume the delivery to pick-up and drop-off points in offline stores of the chain, which has been suspended since the beginning of quarantine.
RUSH LLC was founded in 2002. It has 40 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal hygiene products, accessories, underwear and children’s goods.
The charter capital of LLC RUSH is UAH 10 million.
Italy’s ORI Industria SpA (Mantova), which invested in acquisition of equipment for hosiery production (the Viv’en petty trademark) of Ukraine’s RUSH retailer (the Eva chain), plans to increase its sales share to 30% (from 20% in 2019) in 2020.
“The Ukrainian market is actively growing and becoming more attractive for us. At the same time, Eva is our only major partner in Ukraine: the network accounts for 95% of all exports to this country. We hope to increase the share of Eva of our production volumes up to 30%,” the owner of the Italian factory, Marco Gerevini, told reporters at a briefing at the company’s factory.
According to Eva, sales of Viv’en petty products in 2019 amounted to more than 3.5 million units, or 6% of its total turnover of private label. The plans for the development of the Viv’en petty trademark for 2020 include sales growth of 45% (in units), an increase in its share of total sales of private labels to 7.5%, the launch of a line of fashion socks and new tights, and other.
The company does not name the share of the Viv’en products on the Ukrainian market, but claim: it is the largest among the tights of private brands.
According to Hanna Horokhovik, brand manager of the Eva network, in 2010-2011, such brands as Golden Lady, Levante, Omsa, and others began to leave the Ukrainian market, which also significantly affected the redistribution of this market.
RUSH LLC (Dnipro), the owner of the Eva perfume and cosmetics stores chain in Ukraine, plans to open the fourth distribution center in Odesa in 2021, Executive Director Olha Shevchenko has said in an interview with the Investory News publication.
“In 2020, we plan to increase the number of distribution centers to four. Currently, we are looking for a site in Odesa to launch a retail center in 2021,” Shevchenko said.
According to her, by the end of the year, the company also intends to expand the Eva network in Ukraine to 970 stores, as well as open 180 new outlets in 2020. The cost of opening one store is UAH 1-1.5 million, and the payback period is 2-4 years.
“Our plans are to expand the network to 970 stores by the end of the year. These are 210-212 new stores per year. [For 2020,] the plan is the same as it was for the current year – 180 stores. Mostly these will be western regions, where we are not yet represented as widely as in central and southern regions,” the director said, answering a question about plans for next year.
In addition, the retailer intends to launch a pilot store of a new format in the shopping and entertainment center in Dnipro in December 2019, and in 2020 – five more such stores in Kyiv and other cities.
“We have launched a fundamentally new format in test mode, whose working name is Eva Beauty so far. We will pay more attention to beauty categories. But home goods and household chemicals will not be presented there at all. This concept is designed for shopping centers, although it has the right to live in street retail,” Shevchenko added.
The company plans next year to launch its own courier delivery service in Kyiv, as well as increase the number of points of delivery of goods with online shopping.
According to Shevchenko, investments in the development of the Eva network in 2019 amounted to about UAH 400 million, half of which was invested in logistics and the development of e-commerce. At the same time, in 2016-2018, investments in the network amounted to UAH 800 million.
“The main area of investment [next year] will be the development of information technology, e-commerce and logistics,” the director said.
