February 13, 2026, 11:00
Kyiv City State Administration (KCSA), Column Hall
(Kyiv, 26 Khreshchatyk St.)
Competition organizers:
The National Industry Partnership in Ukraine’s Light Industry “Fashion Globus Ukraine” and the Italian association VITAWORLD
On February 13, 2026, the Column Hall of the Kyiv City State Administration will host the ceremonial final of the 8th All-Ukrainian Professional Skills Competition “Fashion PRORYV for Freedom and Peace” https://fashionglobusukraine.com/konkurs/ua/fashion-proryv-2026 — a large-scale event that brings together fashion, education, culture, and international partnership between Ukraine and Italy. The final in Kyiv will take place in the format of a runway show featuring collections of sportswear and adaptive clothing, as well as an awards ceremony for the winners.
The Fashion PRORYV competition, launched in 2016, has become a unique platform for cooperation among educators, manufacturers, young designers, and sewing professionals. The project, initiated by Fashion Globus Ukraine, has created an effective model of interaction between education, business, and creativity.
“Over the years of the war with the Russian Federation, we have created a platform of peacebuilding cultural diplomacy, where Ukraine speaks to the world not in the language of pity, but in the language of dignity, creativity, and culture. We have created a precedent: when a competition in the fashion industry became a narrative about humanity, strength, resilience, and hope,” says the competition’s President, Golda Vynohradska.
Over the years, the competition has been held under the patronage of the city halls of Lviv, Kharkiv, Khmelnytskyi, and Kryvyi Rih. In 2025, the project received support from the U.S. Embassy in Ukraine, and in 2026—from the City of Milan.
Fashion as cultural diplomacy
During wartime, Fashion PRORYV has taken on special significance, turning into a platform for cultural diplomacy and international dialogue. Each year, between 60 and 100 educational institutions from all regions of Ukraine take part in the competition. In 2025, the winners’ collections were presented in Paris, Oslo, Milan, and Luxembourg.
This year’s competition is dedicated to cooperation with Italy and the theme of sports. It features students from 52 Ukrainian fashion-industry educational institutions and 4 Italian universities (Venice, Salerno, Milan, Rome).
International finals in Kyiv and Milan
A ceremonial international presentation will take place on February 28, 2026, in Milan (Milan San Siro Hotel) as part of the Milano-Cortina 2026 events and Milan Fashion Week.
Such projects demonstrate Ukraine’s innovative potential, young people’s prospects, and the value of human capital.
Distinguished guests and professional jury
The event will be attended by:
• representatives of the diplomatic corps,
• Olympic champions,
• cultural and sports figures,
• leaders of the fashion industry of Ukraine and Italy.
The jury includes leading experts in fashion, education, and creative industries of Ukraine and Italy: Ivan Frolov, Katya Silchenko, Olena Holets, Taras Prytula, Kateryna Myroshnychenko, Halyna Yerko, Emilia Ametrano, Walter Togni, Elena Kalencani.
General partner of the competition: SOFTORG
Invitation
The organizers invite journalists and media representatives to share in the celebration of Fashion PRORYV—an event about courage, talent, and the power to create the future even in the most difficult times. Such projects demonstrate Ukraine’s breakthrough, prospects for youth, and above all the value of human capital!
Media accreditation
For accreditation and additional information:
+38 067 220 86 37
Goldafashion.ua@gmail.com
www.fashionglobusukraine.com
Interfax Ukraine is the official information partner of the event.
The turnover of the chain of stores of the Turkish fashion retailer LC Waikiki in Ukraine amounted to UAH 90 million in 2019, while in 2020 the company plans to open ten new stores, thus expanding the Ukrainian network to 45 stores (35 stores in February 2020). “LC Waikiki continues to operate with 35 stores in 18 cities of Ukraine. In 2020, the company plans to reach 45 stores, 49 in 2021, 56 in 2022 and 60 in 2023,” according to the company’s press release devoted to opening the 1,000th store of the LC Waikiki international chain.
The facility opened on February 13 at the River Mall trade center in Kyiv and became the largest store in the country, with an investment value of $1 million. Its area amounted to 1,900 square meters.
The development of the LC Waikiki network in Ukraine is carried out by Tema Moda Ukraine LLC (Kyiv), established in 2006.
The first LC Waikiki store was opened in the Ocean Plaza trade and entertainment center in 2013. As of the beginning of 2020, the total area of the chain stores in Ukraine is 37,000 square meters.
LC Waikiki is originally a French clothing brand founded by two French in 1988. In 1997, the brand was purchased by Turkish investors. It is engaged in production and retail sale of clothing, shoes and accessories for children and adults.
The Polish fashion retailer LPP Group, managing the brands Reserved, Cropp, House, Mohito, Sinsay, in July-September 2019 increased sales in Ukraine by 39.2% compared to the same period in 2018, to PLN 127.6 million (about $33 million). According to the company’s financial report, LPP’s total revenue from sales in the third quarter grew by 14.9%, exceeding PLN 2.3 billion (about $605.6 million). At the same time, one of the highest sales growth dynamics was recorded in Ukraine.
In general, over the nine months, LPP increased sales in Ukraine by 33.1%, to PLN 321.8 million (about $83 million), while sales of the entire group grew by 12.6%, to PLN 6.389 billion ($1.65 billion).
In addition, it is reported that in September the retailer opened an online store of its own brands in Ukraine, which became the 13th e-commerce market for LPP Group.
“Adapting to the prevailing trend associated with the increasing popularity of online shopping, we are taking steps to further develop this sales channel. We implement this development through our own online stores. This gives us direct access to clients, control over goods and the absence of intermediaries. In the second half of 2019, the group launched an online store for all EU countries and for Ukraine,” the report said.
LPP S.A. was established in 1995. The first store (Reserved) was opened in 2000.
