Business news from Ukraine

Puma brand and FC Shakhtar present new uniforms

Fans will be able to purchase the new gear starting July 5

FC Shakhtar and the club’s technical partner PUMA present the new 2024/25 season jersey as part of their traditional cooperation, which began in 2020, and broadcast their Forever.Faster tagline on the football field.

The sports brand is writing a new history, applying the knowledge and experience of many generations of Ukrainian players, club staff and fans, and engaging professionals from

professionals from all over the world.

The players and fans will have 3 sets of uniforms: home and away, made in the traditional colors of the club and designed for the most comfortable game, regardless of the location of the match, as well as the first football uniform in the history of Shakhtar in national colors.

“Our partnership with the global brand PUMA has been going on for three years now, and we are fully satisfied with this cooperation. “Shakhtar and PUMA are recognized leaders in their respective fields, so we give a lot to each other and achieve success and great achievements together. I am confident that the new PUMA uniform will appeal to the team’s fans and will become a symbol of Shakhtar’s new victories and achievements in the 2024/25 season,”

Sergey Palkin, CEO of FC Shakhtar.

“For 75 years, Puma has been creating innovative equipment for the world’s best athletes and teams. We are proud of our partnership with FC Shakhtar and highly appreciate the trust in the Puma brand from the players and the club’s management.

This season, the players and fans of the club will have three sets of uniforms, each of which embodies modern technologies and traditions of the club. The first two sets are made in the traditional colors of the club and emotionally convey the team’s symbols.

The third kit is the first in the club’s history to be created in the national colors of Ukraine, which makes it special and a source of pride.

At Puma, we believe that high-quality equipment is not just clothing, but a tool that helps players to show a bright game and win. The basis of the new uniforms for the 2024-2025 season is the innovative ULTRAWEAVE technology. ULTRAWEAVE is an ultra-lightweight, engineered fabric created using high-precision

weaving technology. Its design features a structured, 4-way stretch that reduces weight and friction. It’s all about being faster and stronger on the football field.

We congratulate the players and fans of the club on the start of the new season! May it be bright and successful for FC Shakhtar. We are looking forward to new victories together with you!”

Vladimir Gorobets, CEO of PUMA in Ukraine and Scandinavia

The main idea of the video campaign for the presentation of the new kit was to reflect the story of the fans who go through the formation of the club, victories and difficult moments, while remaining loyal to it. Love for your club begins in childhood, when you go to a match with your parents for the first time and get emotions that last a lifetime outside the football stands.

You canbuy the updated uniforms starting from July 5 in FC Shakhtar’s shop shop.shakhtar.com, in the network of PUMA branded stores and on the official website ua.puma.com, as well as in

stores of Puma’s official partners Megasport and Intersport.

FC Shakhtar’s new uniform.

PUMA presents three kits for the 2024/25 season

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FC Shakhtar presented new head coach

The management of FC Shakhtar presented the new head coach. Bosnian Marino Pusic became him, the club’s press service reports.

“The contract with the mentor is designed until the end of the season-2025/26”, – is indicated in the message.

Pušić was born August 18, 1971 in Mostar (Bosnia and Herzegovina). At the professional level played for Dutch “De Grafshap” (1989-1990, 1992-1993) and “Gow Ahead Eagles” (1990), Serbian “Crvena Zvezda” (1990-1991), Bosnian “Velež” (1991-1992), “Reden” (1993-1994), German “Cologne” (1994-1995), Belgian “Eupen” (1995-1996), Dutch “Babberich” (1996-2000) and “De Trefers” (2000-2001). After finishing his career as a soccer player he played for futsal teams.

He started his coaching path also in futsal, then worked as a mentor at Vitesse Academy (2010-2013), assistant head coach at NAC Breda (2013-2014), Inter (Azerbaijan, 2015), Twente (2015-2018), was head coach of Twente (2018-2019), assistant head coach at AZ Alkmaar (2019-2021) and Feyenoord (2021-2023).

As head coach he won the Eerste Divisie (2019), as assistant head coach he won the Dutch Championship (2023).

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UKRAINIAN FC SHAKHTAR TO PLAY WITH ROMA

The draw has named the rivals of the clubs in the 1/8 finals of the UEFA Europe League.

Shakhtar Donetsk Football Club will play against Roman Roma.

The draw took place at the UEFA headquarters in the Swiss city of Nyon on February 26.

The first matches of the 1/8 finals of the UEFA Europa League are scheduled for March 11, the return matches – for March 18.

Shakhtar footballers will play the first match in Rome.

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FC SHAKHTAR AND HYPE SPORTS INNOVATIONS LAUNCHE SPORTS ACCELERATOR

FC Shakhtar has launched the Sports Innovation (SPIN) Accelerator project together with HYPE Sports Innovation, a platform that invests in the search for sports start-ups around the world. The Ukrainian club became one of 10 global partners of the project at the kick-off meeting at London’s Stamford Bridge stadium on September 5, the club’s press service said.
Along with FC Shakhtar Donetsk, the SPIN Accelerator partners are FC Koln, 1907 Fenerbahce, Maccabi Haifa FC and National Chiao Tung University in Taiwan.
“Innovative technologies in the sports area are the key driver of changes in the market. Our goal is to identify new opportunities, to support Ukrainian sports start-ups and take them to a new level,” Yuriy Sviridov, the FC Shakhtar Communications Director, has said.
The four-month program is tailored for the unique needs of sports-technology start-ups.
HYPE Sports Innovation aims to establish at least 25 accelerator host partners by 2021. The first SPIN Accelerator ran simultaneously with three partners: University of Loughborough in London, Australia’s University of Queensland and Italian Trentino Sviluppo. Out of 33 participating startups, 12 received investments totalling $3.5 million throughout the program.

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SINGLE REPRESENTATIVE OF UKRAINE IN FOOTBALL CHAMPIONS LEAGUE WILL BE FC SHAKHTAR

Dynamo Kyiv Football Club could not defeat Amsterdam Ajax in the final round of the Champions League qualification. After the defeat in Amsterdam a week ago with a score of 1:3, the Ukrainian team played with Ajax in a draw at the home match.
Thus, the sum of two matches in the group stage of the Champions League is Ajax, and Dynamo will play in the group tournament of the Europe League.
The only representative of Ukraine in the Champions League will be Shakhtar. Vorskla will definitely play in the Europe League. Zaria competes for another ticket to the LE in the German Leipzig on Thursday.

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