The Cabinet of Ministers of Ukraine has supported the development of a government targeted program of the Ministry of Culture and Information Policy for the development of folk arts and crafts for 2021-2025.
The decision was made at a government meeting on Wednesday.
“Although the craft was and remains the hallmark of Ukraine, today it is in a state of decline and gradual oblivion. The number of craftsmen and organizations is decreasing. Rare artistic techniques and technologies are in danger of extinction. Therefore, folk arts and crafts will exist,” Minister of Culture and Information Policy Oleksandr Tkachenko wrote on his Telegram channel.
According to him, thanks to this program, the authorities are trying to: preserve and transfer the knowledge of the masters; reboot the perception of products and services domestically through marketing and communications; increase the capitalization of brands of folk crafts and their export potential; and set up competent distribution and logistics of goods.
“Folk arts and crafts are one of the most important authentic branches of our culture and, at the same time, a promising sector of creative industries. Behind it is the creation of added value and new jobs,” the minister said.
