The number of charging stations purchased at the “Foxtrot” omnichannel electronics retailer chain during the first eight days of November increased by 125% compared to the first week of October, while sales of generators rose by more than 320%; and the average receipt for the year rose by 33–45%, the company’s press office told Interfax-Ukraine.
“We began preparing for increased demand back in the summer: we planned deliveries in advance, built up inventory, and ensured a wide selection of models across various price points and higher-power segments. This allows us to respond quickly to changes in consumer demand and maintain product availability even during periods of peak demand,” said the company’s CEO, Yuriy Polishchuk.
According to the company’s estimates, Foxtrot currently accounts for 35–50% of sales of officially imported charging stations.
Sales of charging stations in August 2026 were double those of the same period last year; for the month of October as a whole, the number of charging stations purchased by Ukrainians increased by 70% compared to October 2025.
The average purchase price for charging stations over the year increased by 43% to 45,000 UAH. Several factors contributed to this increase: currency fluctuations and price hikes, as well as changing consumer preferences. In particular, buyers are gradually shifting from compact charging stations—which were popular in 2024–2025—to higher-capacity models capable of providing a full backup power supply for the home.
Foxtrot has observed the strongest growth in the segment of charging stations with a capacity of 2,001–2,500 Wh: in October, sales of these units were 7.8 times higher than during the same period last year. In the 2,501–3,000 Wh category, sales increased fivefold, and among stations with a capacity of over 3,000 Wh, sales rose 3.3 times. In contrast, more compact devices are gradually losing popularity: sales of stations with a capacity of 601–1,000 Wh fell by 62%, and sales of models with a capacity of up to 600 Wh dropped by 20%.
As for brand preferences, Marstek has “burst onto the scene” in the charging station market this year; at Foxtrot, it ranks first in sales volume. However, the trend of the “stable trio” (Ecoflow, Bluetti, Anker) in search queries has persisted.
Seasonal growth in demand is also observed in the generator category, which offers a practical solution for businesses and households during prolonged power outages (over 10 hours). In October 2026, compared to September, sales of generators increased by 59% in terms of volume.
The average transaction value rose by 33% over the year and stands at 28,000 UAH. This increase was also influenced by a shift in demand toward more expensive models with higher power output.
Generators with a capacity of 3–5 kW remain the most popular. At the same time, interest in inverter models has noticeably increased this season; these models provide more stable output voltage parameters, which is particularly important for powering sensitive electronics, computer equipment, and modern heating boilers.
There has also been a rise in buyer interest in comprehensive backup power systems, particularly inverters combined with rechargeable batteries, which enable autonomous operation not only of individual devices but also of essential household appliances in an apartment or private home.
According to “Foxtrot,” sales of inverters and backup power systems rose by 145% in volume terms in September–October 2026. Among brands, demand for Deye equipment has been particularly strong.
Demand for rechargeable batteries has increased particularly rapidly—sales have more than tripled since the beginning of fall. Among the most popular are rechargeable batteries with a capacity of about 5 kWh, as well as more powerful solutions ranging from 11 to 16 kWh. In the inverter segment, there is high interest in models with a power output of 6–12 kW.
Despite the increased demand, “Foxtrot” has ensured sufficient inventory levels in the main categories of energy independence equipment. At the same time, there is a certain shortage of specific product items on the market. In the charging station segment, this primarily applies to compact models with low capacity and power ratings of up to 1 kW. Among generators, dual-fuel models (gas/gasoline) are in high demand, particularly those with a power output of about 3 kW.
“Foxtrot continues to develop its line of energy independence products and is working to expand its range of inverters, rechargeable batteries, and ready-made integrated solutions. We see significant potential in this category, which is why we are paying special attention to collaboration with suppliers, equipment availability, and tailoring offers to meet the diverse needs and budgets of our customers,” says Polischuk.
“Foxtrot” is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales volume of electronics and home appliances. As of October 2026, the chain comprises 120 stores in 67 cities across Ukraine and continues to develop its omnichannel model.
According to data from YouControl, FTD-Retail LLC (Kyiv), which operates the chain, increased its net revenue to 11 billion 794 million 690 thousand UAH in the first half of 2026—a 61% increase over the same period last year—and reported a net profit of 43 million 765 thousand UAH.
The founders of the omnichannel retailer “Foxtrot” are Ukrainian businessmen Gennadiy Vykhodtsev and Valeriy Makovetskyi
