Volumes of investments in primary housing in the next 2-3 years will grow up to 15% annually, such a forecast was voiced by CMO Alliance Novobud Irina Mikhaleva in comments to the agency “Interfax-Ukraine”.
“The market has adapted to the realities of wartime, and key investors – in particular Ukrainians, and for business class – often foreigners, are increasingly choosing new buildings as a tool for preservation and multiplication of capital. In the next 2-3 years we expect that the volume of investment in primary housing will grow by 10-15% annually, the demand for income property and business class real estate will increase, and the main role will be played by trust in the brand of the developer and security of location”, – said Mikhaleva.
She noted the competition from the secondary market, but does not consider it determinant. After all, the primary market competes not only with more comfortable layouts and well thought-out infrastructure, but also with systematically better quality solutions, first of all, safe and inclusive.
“Modern layouts with wider doorways, spacious bathrooms, principles of inclusiveness, new and reliable engineering communication systems, safe and reliable monolithic-frame construction technology, energy efficiency, alternative ways of energy supply,” Mikhailova lists the advantages of primary housing.
According to experts of Alliance Novobud, soon there will be a shortage of ready housing in the segment of the capital’s business and comfort classes. The reasons are different: in the business class part of the projects have not yet been restored or are realized with significant delays, in comfort – the potential demand is higher than the volume of launch of new projects.
“To ensure maximum investor protection, we are implementing several key approaches in Alliance Novobud, in particular, transparency of the legal model, financial stability of the company, construction phasing and internal control. At the same time, we continue to adapt to the needs of the market, offering investors installments more affordable than bank mortgages,” she says.
According to the data of the portal of new buildings LUN, Alliance Novobud was founded in 2006, since 2010 the company has commissioned 37 houses and parking lots. During the full-scale invasion commissioned 12 houses for more than 1.3 thousand apartments in Brovary and in Kiev. In the process of realization 9 houses of Krona Park II residential complex in Brovary and a premium class project in the capital Montreal House.
The market of commercial premises as part of residential complexes is actively developing, the highest demand is for small objects with an area of up to 150 square meters, said Ukrainian developers in a survey “Interfax-Ukraine”.
“The highest demand is observed for small areas (50-100 square meters) under cafes, pharmacies, beauty bars, and medium commercial areas (100-150 square meters) under clinics and grocery stores. Small and medium-sized areas are popular because they are easier to adapt to the needs of different businesses. Large areas (from 200 square meters) are in less demand, they are mostly occupied by supermarkets or restaurants,” the press service of KAN Development informed the agency.
The high demand for small commercial premises may indicate the high activity of small and medium-sized businesses looking for locations for coffee shops, salons, stores and offices, says Yuri Motuz, Director of Zezman Holding.
According to his data, about 58% of sales of commercial premises in the LCD in Odessa fall on objects with the area of 21-40 square meters. m. However, there is also a tendency for investors to purchase two small premises to combine into a large space (up to 200 square meters) for supermarkets, pharmacies, chain stores with warehouses.
The popularity of smaller premises is also due to their lower cost, said Anna Laevskaya, commercial director of Intergal-Bud.
“Investors are interested in commercial premises at different stages – both at the excavation stage and when the object is already ready. Everything depends on location and payment conditions. Smaller premises are sold faster because their cost is lower. Operators are actively expanding, entering new premises, and in general this segment is developing even better than the apartment market”, – she told in her commentary to ‘Interfax-Ukraine’.
According to the marketing director of DIM group of companies Daria Bedya, in general, investors’ requests to the developer to buy and rent commercial real estate as part of the LCD for the last three months have increased by 24% and 23% respectively.
“First of all, these data testify to the adaptation of Ukrainians and businesses to life in war conditions,” the expert emphasizes.
In addition to traditional cafes and restaurants, mix-format establishments are becoming increasingly popular in the LCD: a combination of cafes with flower stores or bookstores, said Irina Mikhaleva, CMO Alliance Novobud. Pet stores and grooming salons for animals are also gaining popularity.
“Owners of space make their own decision on what exactly to do. As a rule, they study the existing business infrastructure, weigh their options, studying supply and demand,” the expert explained.
At the same time, there is a tendency in the market to plan commercial space at the stage of concept creation and design of a residential complex, said Avalon’s operating director Yaroslav Vozniak.
“The builder or developer aims to form an ideal ecosystem of necessary infrastructure for apartment residents. Commercial space ‘advocates’ appeared at the level of project concept creation and subsequent design. Thus, the concept of “city in the city” and complexes with developed infrastructure appeared Long before the start of construction companies already understand what functions and business should be provided in certain places of the residential complex. Everything is for the sake of comfortable life or stay in the residential complex, for the sake of the resident,” he said.
This principle in the design of residential complexes is also adhered to in the company City One Development.
“We take into account the needs of the commercial segment at the design stage, offering a wide range of premises with different functional purpose. The most liquid commercial areas are premises with the size from 80 to 100 square meters, which are in the greatest demand among investors”, – reported in the press-service of the developer.
Alliance Novobud, Avalon, CITY ONE DEVELOPMENT, Daria Bedia, DIM, INTERGAL-BUD, Irina Mikhaleva, KAN Development. Zezman Holding, Yaroslav Vozniak, Yuri Motuz, Анна Лаевская.
