The dealer network of the Jeep SUV brand has expanded to seven car centers by opening dealerships in cities with a population of over one million people – Kharkiv, Odesa, Lviv, Dnipro, the press service of Stellantis Ukraine reports.
“After the launch of three dealerships in Kyiv, the list now includes new Jeep dealerships in other cities with a population of over one million in our country,” the press release said on Monday.
It is specified that the Jeep center in Kharkiv, Alfa Avangard, was opened almost in the central part of the city by Alfa Avangard, which has many years of experience working with Stellantis brands. The Adis-Motor center in Odesa was opened next to other company car dealerships representing various car brands.
“Ilta Lviv was opened by Ilta, a longtime partner of Stellantis, and the Aelita Jeep Center in Dnipro is part of the Aelita group of companies, which, according to its website, positions itself as the industry market leader in terms of the number of brands represented.
“All of these Jeep dealerships are ready to operate in full,” the statement said.
As reported, the Stellantis representative office in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles, Jeep) sold approximately 5.1 thousand new passenger cars and light commercial vehicles in the dealer network in 2023, taking more than 7% of the market.
The comprehensive “restart” of the Jeep brand in Ukraine took place at the end of 2023, so the company noted that the sales results are not yet indicative.
Currently, Jeep Grand Cherokee, Wrangler, Compass are already on the market, and this year the lineup will be supplemented by the compact crossover Jeep Avenge.
It was planned to set up at least 10 dealerships in Ukraine.
The Stellantis representative office in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles, Jeep) sold approximately 5.1 thousand new passenger cars and light commercial vehicles (LCVs) in its dealer network in 2023, taking more than 7% of the market, the representative office’s press service reports.
As reported, in 2022, the share of Stellantis brands, whose sales amounted to 3 thousand units, accounted for 6.84% of the passenger car and light commercial vehicle market.
Thus, in 2023, car sales of the five brands increased by almost 70%, and the market share increased slightly, given that the market for new passenger cars and LCVs grew by 63.5% by 2022 to 65.1 thousand units (including 65.1 thousand passenger cars and about 7.4 thousand commercial vans/vans).
“Thus, the total growth of Stellantis brands exceeded the growth of the new car market in Ukraine by 6%. Moreover, the end of the year was very positive: in December, sporadic sales growth allowed Stellantis to take 9.7% of the market, which may signal a steady increase in sales in 2024,” the press service said.
According to the representative office, Peugeot became the sales leader among the brands (in 2022, Citroen won this position from it – IF-U) with a 74% increase in sales to 2.17 thousand units, which allowed it to take about 3% of the car market (in 2022 – 2.81%).
The best-selling models were the crossovers Peugeot 3008 (470 units) and Peugeot 2008 (348 units), while vans and vans Peugeot Boxer (294 units), Peugeot Partner (168 units) and Peugeot Rifter (144 units) were consistently popular.
Among passenger cars, the Peugeot 301 sedan (198 units) and the new Peugeot 408 crossover fastback (194 units sold in less than a year on the market) were good sellers.
In addition, the company considers the launch of a completely new product – the Peugeot Landtrek pickup truck – a success (225 vehicles sold in less than a year).
Sales of the Citroen brand increased by 58% to more than 2 thousand units, which allowed it to take 2.8% of the market (in 2022 – 2.87%).
Among passenger cars, the most popular models were the large Citroen C5 Aircross crossover (386 units sold), the Citroen C-Elysee sedan (340 units) and the Citroen C3 compact hatchback (196 units), and among commercial vehicles – the large Citroen Jumper (498 units) and the compact Citroen Berlingo (368 units).
“Thanks to the wide LCV lineup, Citroen is becoming a leader in sales of special vehicles and converted vehicles,” the press release states.
Sales of the German brand Opel, according to Stellantis Ukraine, increased by 96.5% last year to 890 units, with a market share of 1.2%, and the best-selling vehicles were the compact Opel Combo (344 units) and the mid-size crossover Opel Grandland (297 units). The compact crossovers Opel Mokka (104 units) and Opel Crosland (74 units) were in good demand.
The premium brand DS Automobiles sold 69 units (in 2022 – 62 units), with the largest number of DS 4 hatchbacks sold (47 units).
The company considers its relaunch by a new importer to be the main achievement for the Jeep brand in the Ukrainian market.
“The comprehensive ‘relaunch’ of the brand in Ukraine took place at the end of 2023, so Jeep’s sales results are not yet indicative. However, 2024 should demonstrate the full strength of the brand, especially given the replenishment of the model lineup,” the press release said.
As reported, the lineup for the brand launch has been formed, price lists have been announced, and new dealerships are starting to operate in the largest cities of Ukraine.
“This year, the model lineup will be complemented by the compact crossover Jeep Avenger, which is already on the market,” the press release said.
The report reminds that Stellantis Ukraine has been providing free repairs of state and municipal vehicles since March 2022: 2.7 thousand vehicles have been repaired to date, more than 10.5 thousand applications for repairs and maintenance have been submitted, and the total cost of work exceeds UAH 75 million.
Stellantis was formed in mid-January 2021 as a result of the merger of PSA Group and Fiat Chrysler Automobiles NV (FCA).
