Tour operator Join UP! has served more than 145 thousand Ukrainian tourists since the beginning of the year, compatriots choose tours lasting 7-10 days from 450-500 euros per person, said Iryna Mosulezna, managing director of Join UP! in Ukraine, to Interfax-Ukraine.
“Despite the difficult circumstances, Ukrainians are increasingly planning vacations. Today, vacations are perceived not as a luxury but as a necessity for mental recovery, and this directly affects the travel market. We have been seeing positive dynamics for several years in a row. If in 2022, 158,675 tourists used Join UP! services, in 2023 – already 238 thousand, and in 2024 – 260 thousand. And in the first half of 2025 alone, we have already had more than 145 thousand tourists,” Mosulezna said.
According to the company, on average, Ukrainian tourists choose tours lasting from 7 to 10 nights. The cost starts at around 450-500 euros per person, depending on the destination, hotel type, and season.
The most popular destinations with all-inclusive programs are Turkey and Egypt.
“At the same time, Ukrainians have become more likely to book in advance: we received the first bookings for October 2025 in September 2024. This trend is gradually bringing us back to pre-docking and pre-war planning habits,” says Mosulezna.
Among the new hits of the season is the Aegean coast of Turkey, which offers a more European type of vacation, a calmer rhythm and opportunities for independent leisure.
In Egypt, the new El Alamein resort is of great interest – a modern all-inclusive format that surpasses the usual ideas about vacationing in this country.
The popularity of European destinations is also growing. In 2025, in addition to Barcelona, Join UP! opened new charter flights to Alicante and Palma de Mallorca. The company is also actively working with Greece, which provides even more options for summer vacation.
“We are also currently seeing an increase in demand for economical bus tourism, especially among travelers from the south of Ukraine. The most popular destination is Bulgaria, as the nearest and most affordable seaside resort. Tourists also choose tours to Turkey, Greece, and Montenegro,” Mosulezna said.
As reported, the travel company Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba.
The brand’s international expansion covers eight markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch of operations in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first international franchise agency in Katowice, Poland.
Ukrainian tour operator Join UP! plans to launch franchising in the Baltic States and Kazakhstan in 2024, according to Marina Dayneko, head of the Join UP! sales office, in an interview with the Interfax-Ukraine news agency.
“Currently, more than 100 agencies are operating under this model in Ukraine, and four in Moldova, two of which opened this year. We are continuing to develop franchising in Poland and are currently signing agreements with both Polish and Ukrainian partners. This year, we are launching franchising in Kazakhstan and the Baltic states,” she said.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72.671 million. The ultimate beneficiaries are Yuriy and Oleksandr Alby. According to the OpenDataBot service, at the end of 2024, the tour operator’s revenue decreased to UAH 376,000 from UAH 16,639,000 in 2023, and its net loss decreased to UAH 217,451,000 from UAH 233,341,000, respectively.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations are underway to launch operations in Slovakia and Hungary. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
Ukrainian tour operator Join UP! provided services to over 730,000 tourists in eight markets in 2024, according to Marina Dayneko, head of the Join UP! sales office, in an interview with the Interfax-Ukraine news agency.
“We provided services to over 260,000 tourists from Ukraine (+10% compared to 2023). The Polish unit served 142,000 tourists, a sixfold increase compared to 2023, over 113,000 tourists from the three Baltic countries (up 12%), almost 110,000 from Moldova (+40%), more than 62,000 from Romania (2.4 times more) and 43,000 from Kazakhstan (+65%). We are seeing growth in all markets,” she said.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72,671,000. The ultimate beneficiaries are Yuriy and Oleksandr Alby. According to the OpenDataBot service, at the end of 2024, the tour operator’s revenue decreased to 376,000 UAH from 16.639 million UAH in 2023, and its net loss decreased to 217.451 million from 233.341 million, respectively.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations are underway to launch operations in Slovakia and Hungary. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
In 2024, 251,286 tourists used the services of one of Ukraine’s largest tour operators, Join UP! This is the best figure for the last three years of war: almost 7% more than in 2023 and 58.3% more than in 2022, the company’s press service toldInterfax-Ukraine.
“2024 was the period of maximum adaptation of Ukrainian tourists to travel from neighboring countries. People have realized that traveling from another country, even with transfers, is already commonplace. We have seen an increase in demand for air tours and budget bus trips to nearby destinations. All of this shows the flexibility of Ukrainian tourists who have learned to plan their trips under restrictions,” comments Iryna Mosulezna, Managing Director of Join UP! Ukraine”.
The peak season in 2024 was traditionally the summer season. Most tourists traveled in June and July – 35,544 and 36,229 respectively. The quietest month last year, as in 2023, was February, when 8,518 tourists used the tour operator’s services. At the same time, this is 21.24% more than in the previous year, when only 7,026 tourists traveled, which indicates a gradual recovery of interest in travel even in winter.
Turkey, Greece, Bulgaria and Montenegro remained the most popular summer destinations. Year-round Egypt also remained in the top preferences of Ukrainians for summer vacations. Over 100 thousand tourists chose this destination last year. In winter, in addition to Egypt, where Ukrainians traveled most often, they also chose the exotic UAE, Tanzania, Sri Lanka, and the Dominican Republic. The popularity of these destinations demonstrates the willingness of tourists to invest in exotic travel and discover new cultures despite economic instability.
As reported, Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba. According to the company’s annual reports, by the end of 2024, revenue decreased to UAH 376 thousand from UAH 16 million 639 thousand in 2023, and net loss – to UAH 217 million 451 thousand from UAH 233 million 341 thousand, respectively.
The brand’s international expansion covers eight markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch of operations in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first international franchise agency in Katowice, Poland.
Join UP!, one of the leaders of the Ukrainian travel market, is opening a company in the Czech Republic, with an office in Prague, the company’s press service toldInterfax-Ukraine.
“Entering the Czech market is an important stage in the brand’s development. Although this is the ninth country where we have started working since the creation of Join UP! tour operator in 2010 in Ukraine, this story is not only about growth for us. Scaling the Join UP! travel experience to other markets also reflects our commitment to transforming the travel industry and encouraging people to travel, because we sincerely believe that travel is not just entertainment, but also a way to take care of yourself and your loved ones, to live every day of your life to the fullest, despite all the challenges of recent years,” comments Alina Alba, co-founder of Join UP! Alina Alba, co-founder of Join UP!
It is reported that the new tour operator will soon present a summer selection of its top destinations to the Czech market. Among them are direct flights from Prague to Sharm el-Sheikh in Egypt, as well as to the Mediterranean resorts of Greece, Turkey, and Cyprus. It is also noted that from Katowice, Poland, the tour operator offers flights to Egypt, the Dominican Republic, Greece, Turkey, Tunisia, Bulgaria, Spain, Montenegro, and Cyprus. Such a flight program opens up additional opportunities for our compatriots to spend their holidays in the Czech Republic. In particular, from Ostrava, where there are many Ukrainians, it is an hour’s drive to Katowice, Poland, which is almost four times closer than Prague.
The Join UP! brand is developing on the principle of localism by combining a global strategy with the local cultural context. The brand’s international expansion already covers 8 markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch in Slovakia and Hungary are nearing completion.
Also in Poland, in Katowice, in 2024, the brand opened the first franchise agency on the international market.
Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba. In 2023, revenue increased to UAH 16 million 639 thousand, which is 2.3 times higher than in 2022.
The Ukrainian travel industry responds to demand and changes to meet the needs of travelers. Thus, in all popular destinations, there are more opportunities for recreation with children, and the geography of departure points is expanding, both for bus and air tours. Join UP! tm tour operator has analyzed the main destinations and vacation formats that will be in demand this year.
Early start
Recent statistics show that tourists are more likely to start the summer season in the spring. Mostly we are talking about the Mediterranean countries: Turkey, Spain, Cyprus, and the Greek islands.
At this time, the weather in this region is almost summer-like – the average air temperature is +25°C and the water temperature is +19-20°C, and prices are lower and there are fewer tourists. Accordingly, tourists have a better chance of booking even the most popular hotels in high season and taking excursions that are already available in the spring months.
In addition, spring is a period of flowering, which makes the southern landscapes even more interesting. Another reason why traveling in spring is gradually becoming more popular is the rise in summer temperatures. Those who do not like excessive heat plan trips in April and May.
Leaders of queries
The list of the most popular vacation destinations remains unchanged – Turkey (from 8026 UAH*) and Egypt (from 17 281 UAH*). The countries differ in climate and nature, but are similar in their wide range of all-inclusive hotels. At the same time, both countries have a wide range of excursions, so even when returning to the resort, you can get new impressions again and again.
European resorts are also in great demand: Albania, Bulgaria, Greece, Cyprus, Spain, Montenegro, and Spain. The share of tourists choosing these countries is growing every year. At the same time, each country has its own specifics. For example, Albania (from 17,027 UAH*) has the cheapest all-inclusive format for its region, Cyprus (from 17,689 UAH*) has an active nightlife, which is why it is popular with young people, and Crete (from 10,292 UAH*) is popular for excursions and natural locations, Montenegro (from 16,008 UAH*) is more often traveled by those who like to travel around the country, and Spain (from 26,958 UAH*) is appreciated for its combination of urban recreation, beautiful landscapes and amusement parks for children.
Tunisia (from 18,585 UAH*) is also worth mentioning, as the demand for it has been growing steadily in recent years. If last year Join UP! tm offered tours to this resort only with departures from Romania and Poland, now trips are also available from popular airports in Poland and Moldova and even Lithuania.
Tunisia attracts with a combination of high service (the country has a large concentration of hotels of global chains), beautiful beaches and a rich excursion program covering the Sahara, Carthage and the town of Sidi Bou Said, which is known for its traditional architecture in blue and white colors and spectacular sea views.
Exotic destinations
Traveling to distant countries – from equatorial Africa to the islands in the Indian Ocean or the coast of North America – has always been a relatively small but stable segment of demand. The Dominican Republic, the Maldives, Mexico, Tanzania (Zanzibar), and Sri Lanka attract many people, but the price often remains a deterrent.
However, recently, some tourists have been booking trips to these countries in the summer, when it is the low season. Prices during this period are much lower, and it is also possible to get into hotels that are usually unavailable in winter due to a significant increase in the number of tourists.
The price of traveling in summer is different from the main season, because hotels in this season make a discount of 20% to 50%. Thus, you can fly to the Maldives for a week from 63,948 UAH* per person, to Zanzibar from 61,551 UAH* per person (7 nights in a hotel), to Sri Lanka from 58,244 UAH* per person (7 nights in a hotel), to the Dominican Republic from 86,225 UAH* per person (9 nights in a hotel).
Vacations with children
Women with children have been one of the most active categories of travelers in recent years. This has led to some changes in the market: now most destinations are adapted to accommodate families with children. This applies to suitable hotels with animation and amusement parks, as well as excursion programs.
Popular air tours to Turkey for two adults with a child start at 22,406 UAH*. A trip to Montenegro for a similar number of tourists will cost from 47,590 UAH*, and to the islands: from 27,998 UAH* in Crete (Greece) and from 47,899 UAH* in Cyprus. A trip for two adults with a child to the Maldives will cost from 187,291 UAH*.
There is also an option to travel by bus. Thus, a trip to Bulgaria for two adults with a child will cost from 17,865 UAH*. You can go there from Kharkiv, Zaporizhzhia, Lviv, and Kyiv. You can also travel to Turkey by bus: for two adults with a child, the trip will cost from 27,438 UAH*. Buses depart from Kharkiv, Zaporizhzhia, Odesa, and Kyiv. It is worth noting that the service on board the buses is expanding every season: the opportunity to pre-order meals, use online cinema services, and much more is added.
“Ukrainians have learned to coexist with the war as much as possible. Parents work, children study, and rest in the summer. In addition, for many people summer is the sea, and since such a vacation is almost impossible in Ukraine, we are seeing a positive trend in the demand for foreign travel,” comments Kateryna Artyukh, Head of Product Marketing at Join UP! tm. – Of course, we are still far from the indicators of 2021, but compared to the previous year, we expect an increase in bookings by 30%. Ukrainians need a reboot to stay strong for the long term, and traveling is one of the best opportunities to stay safe and get new experiences.”
* – all prices are quoted at the exchange rate as of 19.04.2024 per person, based on double occupancy.
JOIN UP!, TOURISM, travel industry, UKRAINE, vacation with children
