Tour operator Join UP! Ukraine served more than 236 domestic tourists this summer season, which is 70% more than a year ago, according to Irina Mosulezna, managing director of Join UP! Ukraine, as reported by Interfax-Ukraine.
In total, over 325,000 Ukrainians used its services to plan their vacations in the first eight months of this year. For comparison, in the same period in 2022, there were 158,000 domestic tourists, in 2023 – 238,000, and last year, according to data from January to August – 260,000.
“This summer, we are seeing a noticeable revival of interest in travel: the number of tourists has increased by more than 70% compared to the summer of 2024. The total volume has not yet reached pre-war levels, but the stable dynamics during the war years are a good sign that Ukrainians are ready to plan their vacations again. There is also a noticeable increase in interest in B2C online booking — we are only at the beginning of this path, but we are already seeing demand for digital services,” Mosulezna said.
According to her, the demands of Ukrainians remain stable: current restrictions on tourists from Russia, popular family trips, and an increase in the number of military personnel among customers. Among other things, she noted that as early as August this year, Ukrainians began booking vacations for the 2026 summer season. This trend demonstrates a gradual return to long-term planning, which was almost unheard of in the early years of the full-scale war.
The most popular summer destinations were the traditional ones: Egypt, Turkey, Greece, Bulgaria, and Montenegro. The operator’s summer program included new tours to Mallorca and Alicante (Spain) and an expanded flight program to Halkidiki (Greece). At the same time, Mosulezna also noted the interest of vacationers in a new destination—the resort of El Alamein in Egypt.
As for Turkey, even despite the increase in the cost of holidays, it has maintained its leading position and expanded its offer thanks to the return of the popular resorts of Bodrum and Dalaman, the expert noted.
According to the company, bus tours remain one of the most stable travel formats for Ukrainians during the war. This year, demand has increased most for Bulgaria as a destination due to affordable prices and convenient logistics, with the possibility of departure from frontline cities. Among the new features of the season are the resumption of tours to Greece (Chalkidiki) with departure from Kyiv and Lviv, as well as the offer of luxury buses to Turkey.
As for domestic tourism, the highest demand this summer was traditionally for the Carpathians and popular resorts in western Ukraine: Truskavets, Polyana, Skhidnytsia, and Zakarpattia. The average check for domestic tours this year increased by about 10-15% compared to last year. Demand for Odessa and the Odessa region remained below pre-war levels due to security restrictions and rising hotel prices.
In 2025, the average cost of tourist packages for Ukrainians increased in both the air travel and bus tour segments. For example, bus tours to Bulgaria rose in price by an average of 13%, to Montenegro by 57%, while tours to Turkey became slightly cheaper compared to last year’s offer (by 6%).
Prices for air travel to Greece were 4% higher, to Egypt – 7%, and to Turkey – 13%. Price dynamics were influenced by general market factors such as rising fuel prices, changes in logistics routes, and currency fluctuations.
“Despite the price increase, demand for vacations remains high. Even in difficult conditions, tourism remains a way for Ukrainians to recover physically, emotionally, and socially,” Mosulezna concludes.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72,671,000. The ultimate beneficiaries are Yuriy and Oleksandr Alby.
According to OpenDataBot, Join UP! Ukraine (Join UP! Ukraine LLC) was established in 2018 with a registered capital of UAH 50,000. Its founder is Join UP! Holding OU (Estonia), and the ultimate beneficiaries are Alina and Alexander Alby.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
Tour operator Join UP! has served more than 145 thousand Ukrainian tourists since the beginning of the year, compatriots choose tours lasting 7-10 days from 450-500 euros per person, said Iryna Mosulezna, managing director of Join UP! in Ukraine, to Interfax-Ukraine.
“Despite the difficult circumstances, Ukrainians are increasingly planning vacations. Today, vacations are perceived not as a luxury but as a necessity for mental recovery, and this directly affects the travel market. We have been seeing positive dynamics for several years in a row. If in 2022, 158,675 tourists used Join UP! services, in 2023 – already 238 thousand, and in 2024 – 260 thousand. And in the first half of 2025 alone, we have already had more than 145 thousand tourists,” Mosulezna said.
According to the company, on average, Ukrainian tourists choose tours lasting from 7 to 10 nights. The cost starts at around 450-500 euros per person, depending on the destination, hotel type, and season.
The most popular destinations with all-inclusive programs are Turkey and Egypt.
“At the same time, Ukrainians have become more likely to book in advance: we received the first bookings for October 2025 in September 2024. This trend is gradually bringing us back to pre-docking and pre-war planning habits,” says Mosulezna.
Among the new hits of the season is the Aegean coast of Turkey, which offers a more European type of vacation, a calmer rhythm and opportunities for independent leisure.
In Egypt, the new El Alamein resort is of great interest – a modern all-inclusive format that surpasses the usual ideas about vacationing in this country.
The popularity of European destinations is also growing. In 2025, in addition to Barcelona, Join UP! opened new charter flights to Alicante and Palma de Mallorca. The company is also actively working with Greece, which provides even more options for summer vacation.
“We are also currently seeing an increase in demand for economical bus tourism, especially among travelers from the south of Ukraine. The most popular destination is Bulgaria, as the nearest and most affordable seaside resort. Tourists also choose tours to Turkey, Greece, and Montenegro,” Mosulezna said.
As reported, the travel company Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba.
The brand’s international expansion covers eight markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch of operations in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first international franchise agency in Katowice, Poland.
Ukrainian tour operator Join UP! plans to launch franchising in the Baltic States and Kazakhstan in 2024, according to Marina Dayneko, head of the Join UP! sales office, in an interview with the Interfax-Ukraine news agency.
“Currently, more than 100 agencies are operating under this model in Ukraine, and four in Moldova, two of which opened this year. We are continuing to develop franchising in Poland and are currently signing agreements with both Polish and Ukrainian partners. This year, we are launching franchising in Kazakhstan and the Baltic states,” she said.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72.671 million. The ultimate beneficiaries are Yuriy and Oleksandr Alby. According to the OpenDataBot service, at the end of 2024, the tour operator’s revenue decreased to UAH 376,000 from UAH 16,639,000 in 2023, and its net loss decreased to UAH 217,451,000 from UAH 233,341,000, respectively.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations are underway to launch operations in Slovakia and Hungary. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
Ukrainian tour operator Join UP! provided services to over 730,000 tourists in eight markets in 2024, according to Marina Dayneko, head of the Join UP! sales office, in an interview with the Interfax-Ukraine news agency.
“We provided services to over 260,000 tourists from Ukraine (+10% compared to 2023). The Polish unit served 142,000 tourists, a sixfold increase compared to 2023, over 113,000 tourists from the three Baltic countries (up 12%), almost 110,000 from Moldova (+40%), more than 62,000 from Romania (2.4 times more) and 43,000 from Kazakhstan (+65%). We are seeing growth in all markets,” she said.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72,671,000. The ultimate beneficiaries are Yuriy and Oleksandr Alby. According to the OpenDataBot service, at the end of 2024, the tour operator’s revenue decreased to 376,000 UAH from 16.639 million UAH in 2023, and its net loss decreased to 217.451 million from 233.341 million, respectively.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations are underway to launch operations in Slovakia and Hungary. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
In 2024, 251,286 tourists used the services of one of Ukraine’s largest tour operators, Join UP! This is the best figure for the last three years of war: almost 7% more than in 2023 and 58.3% more than in 2022, the company’s press service toldInterfax-Ukraine.
“2024 was the period of maximum adaptation of Ukrainian tourists to travel from neighboring countries. People have realized that traveling from another country, even with transfers, is already commonplace. We have seen an increase in demand for air tours and budget bus trips to nearby destinations. All of this shows the flexibility of Ukrainian tourists who have learned to plan their trips under restrictions,” comments Iryna Mosulezna, Managing Director of Join UP! Ukraine”.
The peak season in 2024 was traditionally the summer season. Most tourists traveled in June and July – 35,544 and 36,229 respectively. The quietest month last year, as in 2023, was February, when 8,518 tourists used the tour operator’s services. At the same time, this is 21.24% more than in the previous year, when only 7,026 tourists traveled, which indicates a gradual recovery of interest in travel even in winter.
Turkey, Greece, Bulgaria and Montenegro remained the most popular summer destinations. Year-round Egypt also remained in the top preferences of Ukrainians for summer vacations. Over 100 thousand tourists chose this destination last year. In winter, in addition to Egypt, where Ukrainians traveled most often, they also chose the exotic UAE, Tanzania, Sri Lanka, and the Dominican Republic. The popularity of these destinations demonstrates the willingness of tourists to invest in exotic travel and discover new cultures despite economic instability.
As reported, Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba. According to the company’s annual reports, by the end of 2024, revenue decreased to UAH 376 thousand from UAH 16 million 639 thousand in 2023, and net loss – to UAH 217 million 451 thousand from UAH 233 million 341 thousand, respectively.
The brand’s international expansion covers eight markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch of operations in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first international franchise agency in Katowice, Poland.
Join UP!, one of the leaders of the Ukrainian travel market, is opening a company in the Czech Republic, with an office in Prague, the company’s press service toldInterfax-Ukraine.
“Entering the Czech market is an important stage in the brand’s development. Although this is the ninth country where we have started working since the creation of Join UP! tour operator in 2010 in Ukraine, this story is not only about growth for us. Scaling the Join UP! travel experience to other markets also reflects our commitment to transforming the travel industry and encouraging people to travel, because we sincerely believe that travel is not just entertainment, but also a way to take care of yourself and your loved ones, to live every day of your life to the fullest, despite all the challenges of recent years,” comments Alina Alba, co-founder of Join UP! Alina Alba, co-founder of Join UP!
It is reported that the new tour operator will soon present a summer selection of its top destinations to the Czech market. Among them are direct flights from Prague to Sharm el-Sheikh in Egypt, as well as to the Mediterranean resorts of Greece, Turkey, and Cyprus. It is also noted that from Katowice, Poland, the tour operator offers flights to Egypt, the Dominican Republic, Greece, Turkey, Tunisia, Bulgaria, Spain, Montenegro, and Cyprus. Such a flight program opens up additional opportunities for our compatriots to spend their holidays in the Czech Republic. In particular, from Ostrava, where there are many Ukrainians, it is an hour’s drive to Katowice, Poland, which is almost four times closer than Prague.
The Join UP! brand is developing on the principle of localism by combining a global strategy with the local cultural context. The brand’s international expansion already covers 8 markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch in Slovakia and Hungary are nearing completion.
Also in Poland, in Katowice, in 2024, the brand opened the first franchise agency on the international market.
Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba. In 2023, revenue increased to UAH 16 million 639 thousand, which is 2.3 times higher than in 2022.
