More than 52% of customers became new to the Foxtrot brand during the month of the company’s assortment being presented on the Kasta marketplace, the press service of the omnichannel retailer reported.
The release notes that among several thousand orders, more than 52% of customers were new to Foxtrot.
“The first month’s experience not only proves the correctness of the cooperation strategy between Foxtrot and Kasta, but also confirms the importance of such collaborations for both market development and consumers. In addition, innovative approaches and the exchange of best practices allow us to find new opportunities to improve the service and offers to our customers,” said Kirill Popov-Cherkasov, Foxtrot’s ecommerce director.
The product groups with the largest receipts among the orders for Kasta were charging stations (in particular, powerful models of the BLUETTI line); laptops (ACER Predator, APPLE MacBook Air M3); smartphones (APPLE iPhone 16 Pro, SAMSUNG Galaxy S24) and large household appliances (refrigerators, washing machines). Accessories and small appliances are also very popular among Kasta visitors. In particular, in quantitative terms, the top five includes such product groups as clothes dryers, knife sets, portable vacuum cleaners, and electric kettles.
As reported earlier, Foxtrot omnichannel retailer has been represented on the Kasta marketplace since November 13. The collaboration involves the placement of about 10 thousand products from the retailer’s assortment.
“Foxtrot is one of the largest omnichannel retailers in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform Foxtrot.ua and a mobile application of the same name. In 9M24, Foxtrot paid UAH 700.5 million in sales.
The Foxtrot brand is developed by Foxtrot Group of Companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Kasta (Kasta Group LLC, EDRPOU 41021687) is a marketplace of clothing, footwear and accessories in Ukraine, founded in 2010, and a resident of Diia City since January 16, 24. The authorized capital is UAH 58.2 million, according to the results of 2023, the revenue was UAH 64 million 388 thousand, the net loss was UAH 31.1 million.
The national postal operator Ukrposhta begins cooperation with the Kasta marketplace.
As reported by Ukrposhta on Tuesday, in December, the companies opened 50 partner offices.
Fitting rooms will be installed in co-branded post offices, where customers can check if the goods ordered on the Kasta marketplace fit them.
Partner offices will operate in Kyiv, Odesa, Lviv, Kharkiv, Poltava, Lutsk, Vinnytsia, Mariupol, Kramatorsk, Mykolaiv, Severodonetsk, Kryvy Rih, Nikopol, Khmelnytsky, Zhytomyr and other cities.
Delivery of goods purchased on the Kasta website to Ukrposhta partner offices will be free for holders of KastaBlack loyalty program cards, and in the absence of a card, the delivery will cost UAH 25 regardless of the amount and size of the order.
“According to payment systems, in Ukraine in the first quarter of 2020, the volume of e-commerce increased significantly, and merchants began to use digital channels for sales even more actively: the number of online payments in grocery retail increased by 12%, and in certain categories, such as appliances and electronics, the number of purchases on the Internet increased by 44%. We see this tendency in accordance with the increase in the volume of parcels. Therefore, we continue to expand the circle of our cooperation with the largest online stores,” Deputy Director General for business development of Ukrposhta Olena Stopina said.
“For our customers, the coverage and, accordingly, the delivery speed will expand. We do not plan to stop at 50 offices, we will actively develop this area of cooperation,” Head of the delivery service and the network of KastaPost offices Oleksandr Bilousov.
Ukrposhta has the largest office network in Ukraine, almost 11,000 post offices. The national postal operator delivers items even to the most remote settlements and covers 100% of the territory of Ukraine.
Kasta is a marketplace for clothes, shoes and accessories in Ukraine.
