Kyivstar TV has launched a large-scale identity upgrade, transforming its logo and expanding the brand color palette.
On December 11, Kyivstar TV, a film and television platform founded by Kyivstar and 1+1 media, will celebrate its 5th anniversary. To mark the occasion, the OTT platform has updated its identity for the first time, which was developed by the creative agency I AM IDEA.
Kyivstar TV viewers were the first to notice the changes – the app icon was replaced by a new unique platform sign – the letter “K”. This sign combines two symbols: the “play” and “heart” icons – a visual metaphor that accurately reflects the idea of the service – the ability to watch the content you love. Along with the logo, the Kyivstar TV inscription was also improved.
The key prerequisite for the identity update was that the logo star, which was part of the old Kyivstar TV logo, formed an unconscious association of the audience with the parent brand. Such a visual solution was necessary for the product launch, but later the logo became more associated with Kyivstar’s telecom services than with the film and television platform. Changing the brand identity is an important step in communication that contributes to the formation of a clear product identity.
“The new logo now contains a unique sign that helps to better distinguish Kyivstar TV brand from others and emphasizes its independence. Moreover, it directly reflects what we have been working on for the past 5 years – to turn on the viewer’s love for cinema, especially Ukrainian cinema. Moreover, the new identity makes it easier to work in various collaborations with other brands, which have been numerous over the past year,” said Viktoria Maksymchuk, Kyivstar TV’s Marketing Director.
Another task of the identity update was to emphasize the content diversity of the platform with the help of color. Although the change in the design system was radical, the connection with the parent brand was preserved: 7 more colors were added to the main three colors – green, white and blue.
“From now on, the brand’s palette includes colors other than related ones. It is interesting that the color of the visual depends on the poster or frame from the content. This adds variability, adaptability and flexibility to the design system, which further emphasizes Kyivstar TV as a platform with content for every taste of the most demanding viewer,” said Yuriy Chornenkyi, Head of Marketing Communications at Kyivstar.
Head of Design Dasha Shabliyenko, designer Valeria Ignatyuk, motion designer Denis Kononenko, art directors Olena Dovgopol and Vitaliy Klymenko worked on the renewal of the identity of the film and television platform within the creative agency I AM IDEA.
For reference:
Kyivstar TV is a joint project of 1+1 media and Kyivstar, founded on December 11, 2019. It is a film and television platform that provides users with access to hundreds of thousands of hours of Ukrainian and world content, live programs, and regularly offers exclusive projects for viewing. The platform has more than 430 TV channels and a VOD library of 20,000 movies, series, cartoons and shows. Kyivstar TV is available for all mobile operators in Ukraine and all Internet providers. Find out more about the new releases on the platform in the Kino for TVtelegram channel.
The first semi-final of the Eurovision Song Contest 2024 will be broadcast live on May 7 at 22.00 on Suspilne Kultura TV channel. It can be viewed on the film and television platform Kyivstar TV at no additional cost, regardless of the mobile operator or Internet provider.
As early as Tuesday, Ukrainians will be able to cheer for the duo alyona alyona & Jerry Heil in the semifinals of Eurovision 2024. Ever since the National Selection, the song Teresa & Maria has been topping the main music charts in Ukraine. The performance was directed by Tanya Muinho, who shoots music videos for the world’s biggest stars.
It is on May 7 that we will find out whether the Ukrainian singers will make it to the Eurovision final.
The event will be broadcast live on Suspilne Kultura TV channel. Kyivstar TV provides free access for authorized users. To log in, you just need to enter your phone number in the appropriate field. After the broadcast, viewers can also watch the event in the recording on the platform.
By the way, you can watch content on Kyivstar TV from one account on 5 devices simultaneously: smartphone, TV, tablet, laptop and set-top box.
Voting will take place on several platforms:
● in the Eurovision Song Contest mobile application, which is available for Android, iOS or Windows. Viewers from countries not participating in the semi-finals will be able to vote in the app;
● participating countries can cast their votes by phone and/or SMS using the numbers that will be announced during the broadcast;
● non-participating countries can vote on the esc.vote website.
This year, the main European song contest will be held in Malmö, Sweden. In addition to Ukraine, Cyprus, Serbia, Lithuania, Ireland, Poland, Croatia, Iceland, Slovenia, Finland, Moldova, Azerbaijan, Australia, Portugal, and Luxembourg will also perform in the first semifinal.
For more news about the addition of Ukrainian and world movies, TV series and shows to Kyivstar TV’s video library, follow the “Movies for TV” Telegram channel.
Kyivstar TV is a joint project of 1+1 media and Kyivstar, founded on December 11, 2019. It is a film and television platform that provides users with access to hundreds of thousands of hours of domestic and foreign content, live programs, and regularly offers exclusive pre-premiere screenings of projects. The platform currently has more than 400 TV channels and a VOD library of 20 thousand movies, series, cartoons, and shows. For more information: tv.kyivstar.ua
In April, wrestling will return to Ukrainian television. Kyivstar TV is launching a WWE channel on its cinema and television platform, which will broadcast the world’s most famous wrestling competitions, including WrestleMania.
Previously, the WWE show was broadcast in Ukraine from 2009 to 2013 on QTV. Back then, it was very popular among viewers. In addition to the fights themselves, viewers remembered the extremely accurate commentary from Oleksandr Belkin and Serhiy Novak, who will become commentators for the next matches on the WWE channel.
When asked how large the wrestling audience is, Belkin says that it is very difficult to make any assumptions today, as the last Ukrainian-language program was broadcast at the end of 2013.
The next match, WrestleMania 40, will take place in Philadelphia on April 7 and 8 at 02:00 Kyiv time. This two-day event deserves special attention of wrestling fans, as it will feature Dwayne “The Rock” Johnson.
“The audience should expect, first of all, a bright, unforgettable, sports show! A show where dreams are made or broken, a show of real, best professionals in their field! For me personally, the main question is: will this Wrestlemania bring another victory to Roman Reigns? I hope not (smiles – ed.), but we’ll see! I’ll be waiting for everyone live, two nights in a row,” said Alexander Belkin.
WrestleMania is one of the oldest and most significant events in wrestling. Participation in this event is considered the main achievement of a wrestler in his career. It is where championship matches and competitions between the most conflicting athletes take place. This sport is a theatrical wrestling event that combines elements of athleticism, martial arts, and theatrical performance.
The WWE channel is available on Kyivstar TV’s movie and TV platform in the Online TV section. The platform’s users will be able to find the recordings of the matches in the video library, so they can watch their favorite sporting events at their convenience.
“We are glad to be the first to bring wrestling back to Ukraine, and moreover, to allow fans to watch their favorite shows with a legendary commentator in their native language,” commented Pavlo Rybak, CEO of Kyivstar TV.
In addition to WrestleMania 40, Kyivstar TV will broadcast such shows as Money in the Bank, SummerSlam Detroit, Crown Jewel, Survivor Series: War Games, Royal Rumble, Backlash France, Bash in Berlin. Weekly events will also be available for viewing: WWE RAW on Tuesdays, WWE SMAKEDOWN on Saturdays, and WWE NXT on Wednesdays.
How to watch the WWE channel?
You can watch wrestling competitions from any device: smartphone, laptop, tablet or Smart TV. To do this, you need to download the application or open the Kyivstar TV website, which are available to users of all mobile operators and Internet providers, and subscribe.
WWE channel is included in all standard packages – Basic, Family, Premium HD.
Kyivstar subscribers can also activate Superpower by Kyivstar TV to watch content on the platform under the terms of their tariff. Super Power is an optional service available in the tariff at no extra charge.
You can choose your Superpower and check the possibility of its activation in the My Kyivstar application, by calling the toll-free number 500 or by dialing a special USSD code *500*4# or by contacting consultants in Kyivstar stores. By choosing Super Power Kyivstar TV, you will have access to 400 TV channels and 18,000 movies, series, shows and cartoons after the subscription fee is recharged.
Subscribers of other operators can connect premium access to the movie and TV platform for 14 days for UAH 29.
For reference:
Kyivstar TV is a joint project of 1+1 media and Kyivstar, founded on December 11, 2019. It is a film and television platform that provides users with access to hundreds of thousands of hours of domestic and foreign content, live programs, and regularly offers exclusive pre-premiere screenings of projects. The platform has more than 400 TV channels and a VOD library of 20 thousand movies, series, cartoons, and shows. Find out more about new releases on the platform on the Kino for TV telegram channel.
From March 7 to March 10, 2024, Kyivstar TV will provide access to the platform’s content at no extra charge so that Ukrainians can legally watch their favorite movies, TV series, cartoons and shows. The platform has also prepared a selection of films that once again showcase the achievements of women in various fields and raise acute social issues.
Free access to the film and TV platform* will be available to all users, regardless of whether they are new to Kyivstar TV or already active users. It also does not matter what mobile operator or Internet provider the viewer uses. To get access to Kyivstar TV, new users simply need to log in to the platform with their phone number.
Today, the platform offers more than 20,000 movies, series, cartoons and shows and 400 TV channels. Kyivstar TV also has many important Ukrainian films in its VOD library, including those nominated for international film awards. The platform also offers movies from such well-known film companies as Warner Bros., Disney, and Paramount. And in 2024, the video library will be replenished with films and TV series from new world-famous studios.
Films on Kyivstar TV about inspiring women
“Barbie is still in the top of the most popular films of 2023. The director Greta Gerwig combines the issues of sexualization, feminism, patriarchy, trends, depression, imitation of perfection and debunking myths about it, about finding yourself in this world!
“Hidden Figures is an incredible, hitherto untold story of Katherine Johnson, Dorothy Vaughan and Mary Jackson, brilliant African-American women who worked at NASA and made scientific calculations for one of the greatest operations in history – the launch of astronaut John Glenn into orbit. It was a remarkable achievement that revived American national pride, changed the balance of power in the Space Race, and excited the world.
“Coco to Chanel is a film biography about the legendary personality – designer Coco Chanel. The plot focuses on the time when she was not yet a famous trendsetter who dressed a woman in a man’s suit and a little black dress and was called Gabrielle Chanel.
More movies on Kyivstar TV Telegram channel
* The offer does not apply to the content of the “Purchase” category. We remind you that pay-per-view content is a requirement of copyright holders, so you can find paid content on all OTT services.
Kyivstar TV is a joint project of 1+1 media and Kyivstar, founded on December 11, 2019. It is a film and television platform that provides users with access to hundreds of thousands of hours of domestic and foreign content, live programs, and regularly offers exclusive pre-premiere screenings of projects. The platform has more than 400 TV channels and a VOD library of 20 thousand movies, TV series, cartoons and shows.
