Business news from Ukraine

Business news from Ukraine

How does it sound your English?

Accents, their beauty and impact on perception

Imagine this: You speak English and your interlocutor is surprised – “Wow, where did you get your accent from?” – but in a positive way, not with ridicule. Or when you speak at a business meeting, your voice sounds confident, not unnatural, even if it is not “perfectly American” or “British Received Pronunciation”. An accent is not just a set of sounds, it is a part of your linguistic personality, and it can actually work for you, not against you.

In this article, we will analyze what an English accent is, why it is not a flaw, but a quality component of communication. We will also dispel myths about the “right” accent, show practical cases and give advice on how to work with your own accent – if you want to change it, adapt it or just accept it.

What is an accent?

An accent is a characteristic speech trait associated with the sounds (pronunciation), rhythm, and melody of a language. When we say “accent,” we usually mean:

● A phonetic accent – how you pronounce vowels and consonants (e.g., “th” /θ/ or /ð/).

Intonation accent – the rhythm, rises and falls of your speech.

Rhythmic accent – word stresses, pause lengths, and speed.

An accent is shaped not only by the language you are learning, but also by your native language background, the amount of practice you have had, your environment, and even your musical preferences. However, an accent is not a disease or a “mistake”: it is part of your uniqueness.

Why an accent is an advantage, not a disadvantage

Identity and authenticity

Your accent is a part of who you are. It reflects your background, life experience, and the language you grew up with. Having an accent means that you are not a copy of someone else, but an authentic person who brings something of yourself to the world of English.

Emotional depth

When people speak with an accent, they can sound emotionally closer, warmer, and more human. An accent adds “texture” to the voice – it’s not a flat corporate template, but a multi-layered live sound.

International communication

The world of the English-speaking community is very diverse. You often communicate not only with native speakers, but also with people whose native language is not English. In this context, an accent is the norm. And people understand people with different accents well.

Memorability

People are more likely to remember someone whose voice is distinctive. An accent can be your “thing” that helps you stand out, especially in a professional environment, such as at conferences, presentations, and in video publications.

Myths about the “right accent” and why they are wrong

There are many stereotypes that having a “perfect American” or “classic British” accent is the goal of learning English. However, these are myths. Here are some of the biggest ones and why you should reject them.

Myth 1: There is only one “right” accent

Many people think that the “right” accent is a formal, academic accent. But in real life, there is no such single “correctness”. English is a global language, and it sounds different in different regions: American, British, Australian, Indian, African – all variations are quite “correct”.

Myth 2: It’s easier to communicate without an accent

Some people think that “getting rid of the accent” will improve communication. But this is not always the case. Often, an accent does not interfere with understanding – instead, it gives the language authenticity. Sometimes, changing an accent can even increase stress and reduce the naturalness of speech.

Myth 3: Professional success depends on the accent

There is a belief that business professionals should have a “neutral”, “imperceptible” accent to be serious and authoritative. In reality, competence, ideas, and confidence are much more important than the way your vowels sound. In addition, an accent can be part of your unique communicative identity that sets you apart from others.

Myth 4: An accent can and should be completely “eliminated”

Sometimes people spend years trying to reduce their accent, forgetting the benefits of their own sound. It’s a lot of work to completely “eliminate” an accent, and you can focus instead on understanding: making sure that others can hear you clearly. Often it is enough to soften some sounds or work on intonation, rather than changing everything.

The impact of accent on perception

How does an accent affect the way you are perceived – by friends, colleagues, at interviews, during public speaking? Here are a few aspects.

Social prejudice

Unfortunately, in some cases, an accent can lead to unfair judgments. People may have prejudices related to “foreign” pronunciation, associating an accent with less competence, less “authority” or even social status. This is a well-known problem of linguistic discrimination.

A positive difference

On the other hand, an accent can be your competitive advantage. In a professional context, it can indicate multilingualism, global perspective, and cultural experience. If you’re a speaker or communicator, an accent can emphasize your roots, your authenticity, and your diversity.

Trust and sympathy

People often feel emotionally sympathetic to speakers with a soft accent – it can sound sincere and “human”. For many listeners, this is more attractive than a perfect, flawless, but “impersonal” sound.

International reputation

If you work in a global environment, having a distinctive but clear accent can help you come across as a global player. It emphasizes your multilingualism and openness to culture, and this can be an advantage in international markets or at conferences.

Case studies: how accent affects life

Let’s look at some real-life examples – and real (but anonymized) situations – to show how an accent can be both a challenge and an advantage.

Case 1: “Anna is a startup from Ukraine, speaks with an accent”

Anna is the founder of a tech startup, and she makes presentations to investors from the US and Europe. At first, she was embarrassed by her Ukrainian accent: she was afraid that investors would not take her seriously. She even tried to practice her “American” pronunciation and spent a lot of time shadowing native speakers.

But during one of her pitches, she just spoke as she always did, with an accent. And one of the investors said: “Your accent is your strength. You’re a global person, not someone who just studied in the States.” After that, Anna felt more confident: her accent became a part of her brand, something authentic that helps her stand out from the crowd.

Case 2: “Carlos is an English teacher from Latin America”

Carlos works as an English tutor. His students are adult business professionals from all over the world. Carlos has a noticeable Latin accent in his English. Some of his new students were worried: would they understand him well? Was he “correct enough”?

But after a few lessons, they began to admire him: his accent was part of his friendly, warm personality. They felt that Carlos was not just a voice from a textbook, but a real live teacher who could explain things in a way that was understandable and friendly. Carlos’s accent has become an advantage: it engages students and creates an atmosphere of openness and acceptance.

Case 3: “Lee is an employee of an international organization”

Lee is a native of Southeast Asia and works for an international non-governmental organization. She often gives presentations, participates in webinars, and writes reports. Her English is excellent, but with the soft accent of her native language. Sometimes she noticed that some of her colleagues – especially those who speak English as their first language – were a bit reserved.

So Li decided not to fight her accent, but to invest in clarity: she worked on her articulation (so that vowels and consonants were clear), on pausing (so that she didn’t speak too fast), but didn’t try to completely “eradicate” her accent. Over time, her colleagues began to listen more, her voice was taken seriously, and her multilingual experience made her more effective as a mediator and global communicator.

How to work with an accent: recommendations

Whether you want to reduce some of the accent or just make your speech clearer, there are useful practices. And don’t think of it as “correcting a mistake”: it’s language development.

1. Shadowing.

This is a technique where you listen to a native speaker and immediately repeat after them – word by word, intonation, rhythm, pauses. This helps you to train your articulation, intonation, and sounds that bother you. Do it regularly – even 10-20 minutes a day can give a noticeable result.

2. Record yourself

Record your speech: during conversations, when you read aloud or give a presentation. Then listen to the recordings, compare them with native speakers, and make notes: what sounds you want to change, where you can add clarity or improve intonation.

3. Work with a specialist

A pronunciation teacher or speech coach can be of great help: they can guide your practice, point out specific features that you should work on. They won’t say “remove your accent” but will give you specific techniques to improve intelligibility.

4. Practice in real-life situations

Talk to native speakers, participate in language exchanges, hold discussions, presentations, webinars. The more live communication you have, the faster you will adapt your language and find your own style.

5. Work on intonation and rhythm

An accent is not only about sounds, but also about the music of the language. Practice rises and falls, accents, pauses. Use songs, poetry, rhythmic exercises: anything that helps you improve the musicality of your speech.

6. Accepting your own uniqueness

One of the most important parts is inner work. Give yourself permission to have an accent. Not all the details need to be “corrected”: if the voice is clear, if the intonation is natural, this is already a great victory. Accepting yourself and your sound is a real transformation.

How an accent can work for you

Now that you know that you don’t need to strive for a perfect “neutral” accent, let’s think about how to use your own accent as an advantage.

Authentic branding

Whether you’re a lecturer, presenter, consultant, or businessperson, your accent can be part of your personal brand. In a world where many people strive to sound “like everyone else,” difference is a plus. Your voice can become recognizable and unique.

Establishing trust

People who have a better understanding of what’s behind the language often trust communicators with a strong, warm accent more. They feel like they are talking to a real person, not an idealized language robot.

Intercultural commonality

Your accent can be a point of connection with other people who also speak with an accent. You can inspire other speakers: “You see, I speak with an accent – and it’s okay!” – thus helping to create a global community of acceptance.

A conduit for different cultures

With an accent, you are actually a bridge between cultures: You bring your cultural history, experience, and background to the world of English. This makes your communication richer and deeper.

Tips for those who are still hesitating

● Don’t define yourself by your accent – neither as a problem nor as a goal. It is just one of the many aspects of your language.

Set specific goals: “I want to be understood well,” “I want to sound authentic,” “I want more confidence in my speaking” is better than “I want a Brad Pitt accent.”

● Keep a language diary: write down your progress as it changes. Sometimes progress is fastest seen in retrospect.

● Find support: a group of friends, language partners, teachers – those who support you and give you constructive feedback.

Enjoy the process: working on an accent is not a punishment, but a journey. And it is important to be kind to yourself on this journey.

Conclusion.

Your English accent is not a disadvantage, but a wealth. It is the voice of your identity, history, and experience. The myths about the “right” accent are outdated and limiting; it is not important to be perfect, but to be understandable, authentic, and confident. Practical cases show that people who embrace their accent often achieve greater freedom, expression, and influence.

If you want to change part of your accent, it is quite possible and worth the effort. But if you simply want to embrace it, it is also a path to power. Either way: Your voice is unique, your accent is part of your story, and it can work for you, not against you.

Work on your pronunciation, listen to yourself, speak, enjoy your voice. And let your accent become not a burden but a powerful tool for communication and self-expression.

In ENGLISH.KH.UA courses, you don’t “correct” your accent – you discover its power. Here, an accent is not perceived as a mistake, but as your unique timbre in the global chorus of English. When you practice your pronunciation in a safe space with a teacher who hears not only the sounds but also your goals, the fear of “sounding wrong” disappears. What remains is a sincere English that is you – confident, calm, and noticeable. This is how you start speaking, which does not copy anyone, but easily attracts attention.

 

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RESEARCH: U.S. PERCEPTION OF UKRAINE BALANCES ON VERGE OF POSITIVE-NEGATIVE IMPRESSIONS

The perception of Ukraine in the United States is balancing on the verge of positive and negative impressions, when the fascination with promising human potential, the desire for freedom and European choice is overshadowed by constant references to the level of corruption and various political twists and turns, according to the analytical report Perception of Ukraine Abroad, carried out by the Ukrainian Prism Foreign Policy Council and commissioned by the Ukrainian Institute. “In general terms, conventionally political narratives significantly prevail over cultural ones, and the perception of Ukraine is formed either in the context of current political news [which are often associated with Russia], or through the prism of the Soviet past,” according to the analytical report, presented at a press conference in Kyiv on Wednesday.
Maidan/Euromaidan, an attempt to annex Crimea, information war, corruption, revolution, war with Russia, oligarchs, and “Trump-Zelensky scandal” often arise among associations from the political level. Among the cultural associations, people mainly name vyshyvanka (embroidered shirt), borsch (traditional dish), the Kyiv-Pechersk Lavra, traditions, modern literature, and architecture.
It is noted that respondents emphasized little general awareness of Ukrainian culture among Americans in the United States and blurred images. Awareness of the cultural diplomacy of Ukraine in general is also quite low.
The findings of the analytical report on the perception of Ukraine in Turkey indicate the limited (sometimes on the verge of lack) knowledge about the history, culture, art of Ukraine, and the basic knowledge concerns political events at the present stage.
“The traditional perception of Ukraine as part of a wider post-Soviet space [which is gradually changing] and a clear link to Russia [in different contexts – from a common cultural heritage with Russia and a professional art and scientific school to the complete opposition of two political cultures and the struggle for independence from Moscow],” the report said.
Attention is also drawn to the insufficient presence of Ukrainian topics in the Turkish media, public space, and expert and academic circles amid a powerful propaganda work on the part of Russia. In addition, the report notes the positive attitude of Turkish citizens towards Ukraine and Ukrainians and the openness of all respondents to new knowledge and experiences related to Ukraine, interest in developing cooperation, and readiness for further mutual understanding.
The findings of the analytical report regarding Japan indicate that there is a general low level of awareness about Ukraine in Japan, which was mentioned by almost every respondent.
“Due to limited information about Ukraine and a low level of awareness of Ukrainian culture and history, perceptions of Ukraine in Japan are often sufficiently formed through the Russian context,” the report said.
In particular, some items of Ukrainian culture are attributed to Russia, for example, respondents often emphasized that in Japan borsch is often considered Russian.
In addition, the events of 2014 in Crimea and Donbas, as well as the war with Russia, which continues in eastern Ukraine, in a certain way influenced the perception of Ukraine as an unstable state with a problematic state of security. One of the cornerstones in the perception of Ukraine is the topic of Chornobyl in connection with the understanding of the scale of the tragedy and its “proximity” to the accident at the Fukushima-1 nuclear power plant in 2011.
At the same time, negative associations around the war and Chornobyl are balanced by the positive attitude of the Japanese towards Ukrainians as friendly people with a light character.

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