The Stellantis representative office in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles, Jeep) sold approximately 5.1 thousand new passenger cars and light commercial vehicles (LCVs) in its dealer network in 2023, taking more than 7% of the market, the representative office’s press service reports.
As reported, in 2022, the share of Stellantis brands, whose sales amounted to 3 thousand units, accounted for 6.84% of the passenger car and light commercial vehicle market.
Thus, in 2023, car sales of the five brands increased by almost 70%, and the market share increased slightly, given that the market for new passenger cars and LCVs grew by 63.5% by 2022 to 65.1 thousand units (including 65.1 thousand passenger cars and about 7.4 thousand commercial vans/vans).
“Thus, the total growth of Stellantis brands exceeded the growth of the new car market in Ukraine by 6%. Moreover, the end of the year was very positive: in December, sporadic sales growth allowed Stellantis to take 9.7% of the market, which may signal a steady increase in sales in 2024,” the press service said.
According to the representative office, Peugeot became the sales leader among the brands (in 2022, Citroen won this position from it – IF-U) with a 74% increase in sales to 2.17 thousand units, which allowed it to take about 3% of the car market (in 2022 – 2.81%).
The best-selling models were the crossovers Peugeot 3008 (470 units) and Peugeot 2008 (348 units), while vans and vans Peugeot Boxer (294 units), Peugeot Partner (168 units) and Peugeot Rifter (144 units) were consistently popular.
Among passenger cars, the Peugeot 301 sedan (198 units) and the new Peugeot 408 crossover fastback (194 units sold in less than a year on the market) were good sellers.
In addition, the company considers the launch of a completely new product – the Peugeot Landtrek pickup truck – a success (225 vehicles sold in less than a year).
Sales of the Citroen brand increased by 58% to more than 2 thousand units, which allowed it to take 2.8% of the market (in 2022 – 2.87%).
Among passenger cars, the most popular models were the large Citroen C5 Aircross crossover (386 units sold), the Citroen C-Elysee sedan (340 units) and the Citroen C3 compact hatchback (196 units), and among commercial vehicles – the large Citroen Jumper (498 units) and the compact Citroen Berlingo (368 units).
“Thanks to the wide LCV lineup, Citroen is becoming a leader in sales of special vehicles and converted vehicles,” the press release states.
Sales of the German brand Opel, according to Stellantis Ukraine, increased by 96.5% last year to 890 units, with a market share of 1.2%, and the best-selling vehicles were the compact Opel Combo (344 units) and the mid-size crossover Opel Grandland (297 units). The compact crossovers Opel Mokka (104 units) and Opel Crosland (74 units) were in good demand.
The premium brand DS Automobiles sold 69 units (in 2022 – 62 units), with the largest number of DS 4 hatchbacks sold (47 units).
The company considers its relaunch by a new importer to be the main achievement for the Jeep brand in the Ukrainian market.
“The comprehensive ‘relaunch’ of the brand in Ukraine took place at the end of 2023, so Jeep’s sales results are not yet indicative. However, 2024 should demonstrate the full strength of the brand, especially given the replenishment of the model lineup,” the press release said.
As reported, the lineup for the brand launch has been formed, price lists have been announced, and new dealerships are starting to operate in the largest cities of Ukraine.
“This year, the model lineup will be complemented by the compact crossover Jeep Avenger, which is already on the market,” the press release said.
The report reminds that Stellantis Ukraine has been providing free repairs of state and municipal vehicles since March 2022: 2.7 thousand vehicles have been repaired to date, more than 10.5 thousand applications for repairs and maintenance have been submitted, and the total cost of work exceeds UAH 75 million.
Stellantis was formed in mid-January 2021 as a result of the merger of PSA Group and Fiat Chrysler Automobiles NV (FCA).
The Stellantis group in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles) sold 4,689 cars in January-June of this year, which is 35.17% more than in the same period of 2020, increasing its share in the Ukrainian market of new passenger cars and light commercial vehicles to 8.35% from 8.29% a year earlier, the press service of the group told Interfax-Ukraine.
At the same time, the press service of the company states that in general, sales in the car market during this period also increased by more than a third – by 34.2%, to 53,800 units.
“The automobile market of Ukraine in 2021 shows a constant growth in sales. The deferred demand from 2020, the opening of car dealerships after the lockdowns, the debut of numerous new products, and the development of corporate sales had a positive effect,” the group said in a press release.
At the same time, passenger cars accounted for about 90% of sales on the market (or 48,600 units), commercial – almost 10% (or 5,200 vehicles). Private buyers bought 64% of cars, corporate clients – almost 36% of total sales.
According to Stellantis in Ukraine, while maintaining the current dynamics of market growth, 2021 may end at a milestone: more than 100,000 cars. The company’s success in selling its brands is associated with an active marketing and advertising policy, participation in exhibitions, the constant introduction of new models, the development of corporate sales and related services.
Primary registrations of new commercial vehicles in Ukraine (including heavy trucks) in January 2021 grew by 6% compared to the same month in 2020, to 901 units, despite sales restrictions due to a two-week lockdown, according to the Ukrautoprom association.
At the same time, as in the previous year, Renault vehicles were leaders with sales growth of almost 36%, to 202 units and a market share of 22% (versus 17.5% in January 2020).
Peugeot was in the second position in the ranking (climbing from the third in January 2020) with registration of 97 vehicles (8% more), and Fiat was third (second a year earlier), which registrations fell by 36%, to 90 units.
Belarusian MAZ trucks increased sales by 22% compared to January last year, to 89 units, and this allowed them to improve their position in the ranking from fifth to fourth, and Ford was also in the top five of the month, with sales January 2020 amounting to 84 units.
According to the association’s statistics, sales of Chinese HOWO trucks rose significantly in January to 40 units compared to eight, and a significant drop was demonstrated by MAN trucks – 7 units versus 51 a year earlier.
In January, Russian brands were registered in Ukraine – GAZ (25 units), UAZ (8 units), KAMAZ (7 units), while Ukrainian KrAZs were not on the list.
The association also cites statistics on bus sales (including minibuses) in Ukraine in January: they grew by 7.1%, to 181 units.
The leader in this segment, as in January last year, was Citroen buses with a 3% increase in sales, to 67 units. Ukrainian Etalon buses with registration of 30 vehicles versus 21 units climbed to the second position in January 2020. At the same time, Ataman buses (manufactured by the Cherkasy Bus Plant), which ranked second a year earlier, dropped to the seventh line of the rating, with registrations falling by 67%, to 8 units.
The initial registrations of Belarusian MAZ buses increased 3.7 times, to 22 units, which allowed the brand to enter the top three, and ZAZ buses with 18 cars (three times more) were fourth.
Volkswagen was also in the top five leaders of the bus market (10 units), which in January 2020 did not register its buses.
AIS group of companies, a large Ukrainian automobile holding, in April opened two dealer centers in Chernihiv in the existing complex AIS Autocenter Chernihiv: Peugeot AIS Chernihiv and Citroen AIS Chernihiv.
According to a company press release, each brand has a separate showroom, within the complex there is a service station and a sales department for spare parts. AIS Chernihiv is another new 3S complex (sales, service, spare parts) of the dealer network Peugeot Citroen Ukraine.
This is the sixth dealer center of Citroen and the second Peugeot one in the national trading network for AIS.
The press release says Peugeot and Citroen are one of the fastest growing brands in the Ukrainian car market with the sales growth dynamics exceeding the average market indicators. The expansion of geographical representation is part of the company’s development strategy.
As reported, PSA Group (Peugeot-Citroen) in Ukraine plans in 2018 to increase the share in the market of new cars and commercial vehicles to 6.2% against 4.63% in 2017, including 3.75%, as expected, will be the Peugeot brand, while the share of Citroen will be 2.45%.
