The international financial service NovaPay (TM NovaPay) for 9 months. 2024 has doubled the number of its own POS-terminals in Nova Poshta offices, bringing their number to 5,790 devices, the service’s press service reports.
“NovaPay is expanding its terminal fleet. In nine months, NovaPay has doubled the number of its own POS terminals in Nova Poshta offices, bringing their number to 5,790 devices,” the service’s press service said on Thursday.
Currently, 60% of all POS-terminals installed in Nova Poshta offices are from NovaPay. Each branch has at least one of the financial service’s own terminals, the press service said.
“A few years ago, we decided to invest in creating our own network of POS terminals. We keep a high pace of terminal fleet development and have already seen noticeable results. The customer service time has decreased from 22 to 13 seconds, and the number of failures has decreased. And most importantly, we are less dependent on third-party providers,” the press service quoted Alexey Ruban, NovaPay’s Chief Innovation Officer, as saying.
According to him, by building its own network of POS terminals in the country, the company was able to optimize processes and significantly save on commissions, directing the saved funds to further develop products and offers for customers.
By the end of 2025, NovaPay plans to increase the number of POS terminals by another 2.5 thousand and enter the open market.
Earlier it was reported that NovaPay made 418 million transfers in 2024, which is 18% more than in 2023. According to the press service of NovaPay on Tuesday, the total volume of transfers through the system in 2024 reached UAH 308.5 billion, which is 31% more than in 2023.
“NovaPay (TM NovaPay) is an international financial service that is part of the NOVA group of companies and has been providing online and offline payment services in more than 3,600 Nova Poshta branches for over 12 years. The service was the first non-bank financial institution in Ukraine to receive an extended license from the NBU, which allowed it to open accounts and issue cards.
According to the National Bank of Ukraine, as of December 1, 2024, NovaPay LLC issued 449.11 thousand payment cards, of which 123.34 thousand were active (at least one transaction in November). With a share of 0.22%, the company ranked 17th in the market, but still lags far behind the leaders PrivatBank (29.28 million) and mono (9.86 million active cards). At the same time, at the beginning of 2024, NovaPay issued only 13 thousand cards.
In addition, the company had 10.71 thousand installed payment terminals at the beginning of December, compared to 3.43 thousand at the beginning of the year, and installed the first 10 self-service devices. In terms of the number of payment terminals, NovaPay with a 2.1% share overtook Ukrposhta with its 1.4% share and ranked fifth in the market, where the undisputed leader is PrivatBank with a 60.7% share.
NovaPay, a financial company of the Nova group of companies, has installed 2.8 thousand of its own POS terminals in 1.9 thousand Nova Poshta offices across Ukraine, except for the temporarily occupied territories, the company said in a statement on Tuesday.
“Our goal is to provide all Nova Poshta branches with NovaPay POS terminals,” the release quotes NovaPay Chief Innovation Officer Oleksiy Ruban as saying.
According to him, the installation of its own POS terminals increases the speed and security of service, and also allows you to quickly resolve problematic issues in case of equipment failures and not to seek help from partner banks.
At the beginning of this year, Nova Poshta’s network in Ukraine consisted of 11.46 thousand branches and 15.59 thousand post offices in more than 10 thousand settlements throughout Ukraine.
As reported, NovaPay plans to install 10 thousand POS terminals in Ukraine by 2025.
NovaPay is an international financial service founded in 2001, part of the Nova group, which provides online and offline financial services at Nova Poshta offices. According to its website, the company employs about 13 thousand people in more than 3.6 thousand Nova Poshta offices across Ukraine. According to the National Bank of Ukraine, the company accounts for 35% of the total volume of domestic money transfers.
The total number of transactions through NovaPay in 2023 reached 354 million, which is 31% more than in the previous year, and their amount increased by 41% to UAH 235.5 billion.
