Volia provider (Kyiv) expects that ARPU (average revenue per user per month) will increase by 25% in 2018 compared with 2017, to UAH 137, Volia CEO Gyorgy Zsembery has told Interfax-Ukraine. “Thanks to our focus on high-margin subscribers, this year I expect ARPU to be UAH 137. ARPU growth is expected to be 25% by the end of the year,” he said, not disclosing the company’s revenue forecasts.
Zsembery also said that the company plans to increase the share of interactive TV users in the total number of TV subscribers to 20% by the end of this year. At the end of the first half of the year, their share in the company was 16%.
According to him, over the past five years, Volia has invested UAH 2 billion in technology and content.
“This has worked. In the years when the market did not grow at all, we always had revenue growth – at least 10% starting from 2015. We believe in the Ukrainian market, so we will continue investing in those areas in which we are strong and competitive – into our digital content and telecommunications network,” he said.
Volia services around 2 million cable TV and Internet subscribers in 34 cities and towns of Ukraine. It is managed by Providence Equity Partners (34.92%), private international investment company SigmaBleyzer (15.3%) and the European Bank for Reconstruction and Development (EBRD, 11.7%).
Television remains the key source of information for two thirds of Ukrainians and Internet for each second citizen, according to a poll conducted jointly by the Kyiv International Institute of Sociology (KIIS), the Razumkov Center and the Socis Center for Social and Marketing Research. According to information presented at a press conference at Interfax-Ukraine on September 14, 75.7% of respondents prefer receiving information about events in Ukraine and the world via watching national TV channels, and 49.7% of respondents from Internet.
Almost for each third Ukrainian (29.5%) friends, colleagues, relatives and neighbors are the source of information.
Some 10.4% of Ukrainians receive information via listening to FM radio stations and 10.3% from newspapers and magazines.
The face-to-face poll of 10,005 respondents was conducted in the Ukrainian territories controlled by Kyiv on August 30 to September 9, 2018. The respondent sampling is representative by sex, age, region and type of settlement.