Varus.ua’s turnover through Nova Poshta delivery in the first half of 2025 increased by 1.61 times compared to the same period in 2024, and the supermarket chain’s revenue increased by 18.1%, according to the chain’s press service.
“The online segment showed strong results in the first half of 2025. The market share and turnover of the Varus.ua conscious shopping service doubled compared to the same period last year,” said Oleg Spirin, e-commerce director at Varus.ua.
The frequency of purchases on Varus.ua grew by 10%, and the average check by 15%.
It is noted that in the first half of the year, the number of website users increased by 20%, and app users by 90%.
According to the company, the turnover of the Varus supermarket chain grew by 18.1% compared to the first half of 2024. Three new stores were opened: one in Odesa and two in Kyiv. One of the capital’s supermarkets was implemented in the Varus Home “near home” format, which became the second facility of this format in the chain.
The total number of Varus supermarkets is 115.
In 2025, Varus will launch four new brands. Currently, the chain has 14 private labels, according to a press release. Private labels account for 10.5% of the chain’s total turnover.
In the first half of the year, Varus hired 2,009 new employees. According to the press service, in July, young people aged 17 and older accounted for 7% of the total number of new employees.
According to a press release, in July, Varus received the first tranche of a loan from the European Bank for Reconstruction and Development—almost UAH 630 million out of a total loan amount of over UAH 1 billion. The remaining funds will be received by the end of the year as part of a UAH 2.2 billion food security project.
“The funds received will be used to expand the network, increase business resilience, and implement energy-efficient solutions as part of the Green Economy Transition (GET) approach. Varus plans to install solar panels, modernize lighting, introduce reversible split air conditioning systems, and develop stable logistics,” the company said, noting that solar power systems have already been installed at 21 supermarkets in the chain.
Varus is a national supermarket chain represented on the Ukrainian grocery retail market by Omega. The first store in the chain was opened in 2003 in Dnipro, and there are now 115 supermarkets in various cities across Ukraine and a DarkStore in Kyiv. The chain operates in several formats: classic supermarkets, To Go stores, and the Varus.ua online store.
According to Opendatabot, the owner of Omega LLC is the Cypriot company Veigant Enterprises Limited. The ultimate beneficiaries are listed as Valery Kiptik and Ruslan Shostak.
According to the company’s financial results for 2024, its revenue increased by 14.3% compared to the previous year, to UAH 20 billion. Net profit decreased by 80.9% to UAH 38.2 million.
After the launch of the online order delivery service Varus.ua via Nova Poshta in August, the average check increased by 55.14% and turnover by 50.57%, the retailer’s press service reports.
It is specified that the delivery service from Varus.ua is available to any city in Ukraine, and it is actively used in areas where there are no physical stores of the Varus chain.
In August, the top new regions where online orders were made were: Rivne, Lviv, Kirovohrad, Kharkiv and Donetsk regions. In the regions where the chain is present, the highest number of orders was made in Kyiv, Odesa, Dnipro and Zaporizhzhia regions.
The new service from Varus.ua can be used when ordering long-term storage products and non-food products, with a maximum order weight of 50 kg. Among the most popular products ordered by Varus.ua customers with delivery via Nova Poshta in August were snacks, pet products, beverages, tea, and coffee.
The cost of delivery is calculated according to Nova Poshta’s tariffs, and the estimated time for order picking and delivery is one day for most Ukrainian cities.
Varus is a national supermarket chain represented on the Ukrainian grocery retail market by Omega. The authorized capital of Omega is UAH 111 million 129 thousand, the owner is Weigant Enterprises Limited (Cyprus), the ultimate beneficiaries are Valeriy Kiptyk and Ruslan Shostak. In 2023, Omega’s revenue amounted to UAH 17.51 billion, which is 20% higher than in 2022, and net profit amounted to UAH 200 million, which is 69.5% higher than in 2022.
The first store of the chain was opened in 2003 in Dnipro, and the total number of its stores is 109 in different cities of Ukraine and a DarkStore in Kyiv. The chain operates in several formats: classic supermarkets, To Go stores, and the varus.ua conscious shopping service.
“Nova Poshta is the largest logistics operator in Ukraine. From the beginning of 2024 to the end of July, the company expanded its network in the country from 26.6 thousand to 30.1 thousand points: up to 12.1 thousand branches and 18 thousand post offices. As reported, in Ukraine, Nova Poshta LLC increased its unconsolidated net income in the first half of 2024 by 20.1% to UAH 20.12 billion, while the company’s net profit decreased by 38.1% to UAH 1.49 billion.
