Greek retail chain Veropoulos, known in Serbia under the Super Vero brand, has announced that it will continue its expansion in the country with the launch of new locations starting in 2026. The company plans to strengthen its presence after more than 20 years of successful operations.
The company has been present in Serbia since 2001, with the first Super Vero store opening in 2002 in New Belgrade. As of 2017, total investment amounted to €48 million, with 500 employees and 15,000 m² of retail space.
In 2013, Veropoulos invested an additional €20 million in projects to build new stores: at that time, three supermarkets were in operation, a fourth was under construction, and a fifth was being prepared for launch. The total number of employees grew to 650.
Growth plans: 2026 and beyond
• Several new stores are expected to open in 2026, including the Jumbo format. The company is preparing sites in various districts of Belgrade and other cities.
• Super Vero specializes in Georgian and Greek products, household goods, and premium delicacies. Its product range includes fresh vegetables and fruits, seafood, olives, cheese, meat, groceries, and household goods.
Analytical information about Veropoulos
• Country of origin: Greece, parent company — Vero S.A., a family business since the 1970s.
• Investments in Serbia: €68-70 million over more than 20 years of operation.
• Staff: approximately 650 people (as of 2025).
• Store formats: Super Vero (supermarkets), Jumbo (hypermarkets with restaurants); floor space from 2,000 m².
• Product range: focus on high-quality products, a wide range of Greek, natural, and organic products. Fresh baked goods, seafood, and premium products are available.
• Brand strategy: positioned as a family brand that does not seek aggressive expansion but is committed to sustainable growth and development.
Source: https://t.me/relocationrs/1147
