The majority of Ukrainians (62%) named the social network Telegram as their source of news and information, according to the results of a survey conducted by the international research company Ipsos on November 14-28, 2025, the results of which are available to the Interfax-Ukraine agency.
Specifically, 84% of Ukrainians aged 18-24 named Telegram as their source of news and information, 87% of those aged 25-34, 79% of those aged 35-44, and 74% of those aged 45-54. However, among those aged 55-64, 51% of respondents get their information from Telegram, and among those over 65, only 30%.
Less than half of those surveyed named all other sources.
In second place is television, from which 49% of respondents get their news and information, with the majority of them belonging to the two older age groups (54% aged 55-64 and 76% aged 65 and older). However, only 23% of young people aged 18-24 get information and news from television, compared to 32% of those aged 25-34, 36% of those aged 35-44, and 43% of those aged 45-54.
YouTube ranks third: 46% of respondents get news and information from this source, with almost equal representation across all age groups (from 41% among those over 65 to 53% among those aged 45-54).
This is followed by personal communication, which was mentioned by 38% of respondents, also relatively evenly across all age groups (from 33% among those over 65 to 45% among those aged 25-34).
The social network Facebook is in fifth place, cited by 34% of respondents (from 26% among those over 65 to 43% among those aged 45–54).
TikTok was named as a source of news and information by 23% of respondents, with more than 30% among those under 35 and only 16-17% among those over 54. The situation is similar with social network X, which was named as a source of news and information by 6% of respondents — 13% among those under 25 and only 3% among those over 65.
Radio was named as a source of news and information by 18% of respondents, but only 8% of them were under 25 and 25% were over 65. The situation is similar with the press: it remains a source of news and information for 11% of respondents, but only 7% of them were younger than 25 and 14% were older than 65.
40% of respondents said they would trust personal communication as a source of information about potential candidates if it were announced in Ukraine, 38% said they would trust the social network Telegram, 35% trusted YouTube, 28% trusted television, 26% trusted Facebook, 18% trusted radio, 17% trusted the press and TikTok, 10% trusted social network X, and 57% trusted other sources.
At the same time, 29% of respondents do not trust television as a source of information about candidates, 26% do not trust TikTok, 24% do not trust the press, 22% do not trust radio, 20% do not trust Facebook, and 18% do not trust social network X. 14% of respondents do not trust personal communication and social network Telegram, 13% do not trust YouTube, and 11% do not trust other sources.
During the study, 2,000 respondents aged 18 and older were surveyed in all government-controlled regions of Ukraine, including 1,500 through personal interviews (CAPI) and 500 by telephone (RDD CATI). Quotas were not applied during data collection in order to preserve the probabilistic nature of the sample. The sampling error does not exceed 2.2% with a 95% confidence level.
