Tesla has risen by two lines in the list of the most expensive car brands in the world and topped it for the first time, overtaking Mercedes-Benz and Toyota, according to Brand Finance.
Tesla’s brand value is now valued at $66.2 billion, up 44 percent in one year and five times since pre-demonstration times.
“This increase in brand valuation is a positive signal for Tesla because it indicates better brand awareness, which could lead to higher sales and revenue in the future,” said Alex Hay, director of valuation at Brand Finance.
Toyota dropped to third place, losing 18% of its value ($52.5 billion), while Mercedes-Benz remained in second place (minus 3%, $58.8 billion).
The record jump in value in the sector was demonstrated by the Chinese automobile brand Sokon – by 123% over the year to $739 million.
The analysts of Brand Finance called Ferrari NV the strongest automobile brand having given to it the maximum rating “AAA+”. When evaluating brand strength, the company considers a host of other indicators besides value, including investment in marketing, operating results, and relationships with stakeholders (from employees, suppliers and shareholders to government agencies and community organizations).
The value of the Ferrari brand fell 8 percent over the year, mainly due to the depreciation of the euro against the dollar, to $7.4 billion. In euros, the figure rose 3 percent.
Among auto parts manufacturers, the most expensive brand was once again Japanese Denso, which rose in value over the year by 6%, to $4.5 billion. In the segment of tire manufacturers the French Michelin remained the leader (+2%, to $7.9 billion).
