According to Serbian Economist, tourist arrivals to Montenegro in the first quarter of 2026 fell by nearly 4% amid a sharp drop in the number of visitors from Turkey and a continuing decline in the Russian segment, according to the statistical office Monstat.
In January–March 2026, Montenegro welcomed 169,419 tourists, who accounted for 1.079 million overnight stays across all types of accommodation. Compared to the same period last year, the number of tourists decreased by 6,400, or 3.8%, and the number of overnight stays by 41,000, or 3.7%.
The main factor behind the decline was the Turkish market. According to Vijesti, in the first quarter, Turkish citizens accounted for 60,359 overnight stays, compared to 114,477 a year earlier. Thus, the figure fell by 54,000 overnight stays, or 47%. A particularly sharp decline was recorded in private accommodations: the number of overnight stays by Turkish citizens fell from 95,043 to 44,744.
Tour operators attribute the decline to events in late October 2025, when, following an incident in Podgorica involving foreign workers from Turkey and Azerbaijan, attacks occurred on the property and businesses of Turkish citizens. Following this, the Montenegrin government temporarily introduced a visa requirement for Turkish citizens. In December 2025, the visa-free regime was restored, but in a reduced format: the length of stay without a visa was reduced from 90 to 30 days.
The Russian segment also continued to shrink. In private accommodations alone, Russian citizens recorded 317,000 overnight stays in the first quarter of 2026, compared to 370,000 a year earlier. The decline amounted to 53,000 overnight stays, or 14%. Over the past two years, Russian tourist arrivals to Montenegro have already declined significantly: in 2023, tourists from Russia accounted for approximately 3.7 million overnight stays, while in 2025, the figure was approximately 2.4 million.
Part of the decline was offset by other markets, primarily Serbia. According to Vijesti, the number of overnight stays by visitors from Serbia in the first quarter increased by nearly 50,000 compared to the same period last year. The number of overnight stays by tourists from Albania, Germany, and Bosnia and Herzegovina also increased, but this was not enough to offset the decline in Turkish and Russian tourist flows.
Serbia remains one of Montenegro’s key tourist markets. According to the National Tourism Organization of Montenegro, in 2025, Serbian citizens accounted for 18.1% of foreign tourist arrivals, ranking first among external markets. In private accommodation, the share of Serbian tourists by overnight stays in 2025 was 25.6%, which also makes Serbia one of the main sources of demand for the Montenegrin tourism sector.
Ukrainian tourists also constitute a significant group of visitors to Montenegro, particularly in private accommodations. According to Monstat data for 2025, tourists from Ukraine accounted for 4.7% of overnight stays by foreign tourists in private accommodations, compared to Turkey’s share in this segment of 4.9%.
Official monthly statistics show that in March 2026, Montenegro’s collective accommodation facilities recorded 56,306 thousand arrivals and 123,913 thousand overnight stays. Foreigners accounted for 71.9% of all overnight stays, with the majority occurring at seaside resorts—72.4%.
Among foreign tourists in March, visitors from Serbia led the way with 5,980 thousand arrivals, followed by Albania, Germany, China, Turkey, Russia, and Ukraine.
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