“Nova Poshta,” Ukraine’s leading express delivery service, has consolidated its digital and offline channels into a single platform, Nova Media, and claims to offer advertisers access to over 35,000 advertising spaces with monthly omnichannel reach to an audience of more than 10 million users.
“Today, Nova Media already has over 475 clients—ranging from major national brands to small and medium-sized businesses. The repeat business rate exceeds 60%,” said Ivan Bilokonny, head of the new product development department at Nova Poshta, in a company statement released on Wednesday.
It is noted that access to the platform is provided through a personal account, where users can independently configure and launch flexible advertising campaigns tailored to their own budget, using a variety of engagement formats: from notifications in the mobile app to screens in branches, branded packaging, parcel lockers, and corporate vehicles.
“Nova Poshta” clarified that it currently generates approximately 600 million ad impressions and over 180 million offline customer interactions each month.
The company added that it plans to continue expanding Nova Media’s capabilities and launching new engagement formats and technological solutions.
As previously reported, in 2025, Nova Poshta increased its revenue by 21.6% compared to 2024—to 54.2 billion UAH—and its net profit by 4.4%, to 2.6 billion UAH.
The number of parcels and shipments delivered last year rose by 7.4%—from 486 million to 522 million—including international shipments, which increased by 52.6%, from 19 million to 29 million.
