Ukraine plans to increase the annual flow of foreign tourists to 30 million people, domestic to 60 million by 2030, and also intends to increase the industry’s share in GDP to 10%, according to the National Economic Strategy 2030, presented by Prime Minister Denys Shmyhal on Friday.
According to the document entitled “Vectors of Economic Development” published within the framework of the National Economic Strategy 2030, Ukraine ranks 78th in the Travel & Tourism Competitiveness Index, while the goal is to rise to the 45th place by 2030.
Last year, the number of accommodation facilities in Ukraine increased by 13% – up to 5,300, while the number of beds was 370,000. At the same time, the average number of beds concerning the area of the country in Ukraine is 1.6/sq. m, while in Europe this figure is 9.2/sq.m, the document says with reference to a number of statistical departments.
According to the document, the export of tourist services in Ukraine at the end of 2019 amounted to $1.62 billion, of which 90% is personal tourism.
In addition, among the competitive advantages of Ukraine is the size of the average check for hotels, which, taking into account their operating profitability at the level of 40%, opens up potential for hotels in the three-four star segment.
The document creators also call the market of recreational and health-improving services and human resources the strengths of Ukrainian tourism.
Challenges include safety and security, environmental resilience, protection of natural resources, and outdated transport infrastructure. The priority is, among other things, improving the comfort system, managing quality and introducing a classification system by hotel categories.
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