Ukrainian sports media outlet Tribuna.com, which currently has more than 12 million monthly users, has announced the launch of a global football platform in six international languages – English, Spanish, German, French, Italian and Arabic – and has an ambition to quadruple the number of users.
“Our ambition is 50 million monthly users worldwide,” Tribuna.com co-founder Maxim Berezinsky told Interfax-Ukraine.
According to him, this is a long-term goal that requires a strong team.
“In particular, to work with the international platform, we actively engage native speakers who understand not only the language but also the local context. For example, the Arabic-language version of Tribuna is overseen by the former editor of Manchester City’s Arabic website,” Berezinsky said.
He emphasized that the development of the existing Ukrainian team is supported in parallel, and the task of the resource in Ukraine remains unchanged – to remain the leading sports media.
“Of course, most users of the international versions come to us to read about their favorite team or find out the score of an exotic match. But we consider it our task and duty to also talk about the Ukrainian context and are consciously developing this area on our foreign-language versions,” Berezinsky said.
The co-founder of Tribuna.com added that the resource disseminates information about the destruction of Ukrainian sports facilities by Russia, as well as promotes famous Ukrainian athletes, such as football player Oleksandr Zinchenko, high jumper Yaroslava Maguchikh, fencer Olga Harlan or boxer Oleksandr Usyk.
He also announced plans to expand the use of artificial intelligence (AI) and implement specific AI projects in the near future.
Tribuna.com was founded over 10 years ago by Dmitry Navosha and Maxim Berezinsky. Currently, in addition to the international website, the company also promotes the Football Xtra app, which tries to combine media, football fan communities, and a sports statistics service covering more than 600 tournaments in 160 countries. In addition, the publisher’s products also include 12 mobile applications for iOS and Android, created for fans of the world’s leading football clubs, from Barcelona to Juventus.
According to YouControl, Belarusian citizens Navosha and Berezinsky own 85% to 15% of Sport Segodnya LLC. Last year, the revenue of the company headed by Berezinsky increased to UAH 15.44 million from UAH 9.92 million in 2023, and the net loss amounted to UAH 1.23 million against UAH 5.22 million of net profit a year earlier.
In addition, according to YouControl, Berezinsky has a historical connection with Tribuna Digital LLC, where he was a co-owner. Now this company, which last year received 6.42 million hryvnias in revenue with a net loss of 3.16 million hryvnias, is owned by its director Oleksiy Simchenko.
The Tribuna.com website lists the contacts of the Cyprus-based Tribuna Trading LTD, which was registered in 2016 and has Navosha as one of its directors.
