According to the Serbian Economist, citizens of Ukraine ranked fifth among the key foreign tourism markets of Montenegro in terms of the share of overnight stays in 2025, providing about 4% of all overnight stays in the first seven months of the year, according to the review of the Serbian Economist with reference to data from Monstat and the National Tourism Organization (NTO).
According to the structure given in the material, the largest share of overnight stays in January-July 2025 was formed by guests from Serbia (22.8%), the Russian Federation (16.7%), followed by tourists from Bosnia and Herzegovina (about 8%) and Turkey (5%), followed by Ukraine (4%).
Serbian Economist also notes that 2025 recorded an increase in the number of trips with a decrease in the length of stay: in the first nine months of 2025, Montenegro was visited by 2.415 million tourists (about +5% compared to the same period in 2024), with more than 8.2 million overnight stays recorded by July (4.3% less year-on-year), and the average length of stay decreased to 5.6 days from 6 days in 2024.
