JSC Ukrzaliznytsia has selected LLC “Advertising Agency Group Ukr-Media” as the sole advertising operator with the right to place 898 advertising panels, according to a company statement released on Tuesday.
“An auction was held on the Prozorro.Prozori electronic trading platform for the right to place advertising media and materials at 94 train stations in Ukraine,” Ukrzaliznytsia reported on Telegram.
It is noted that the contract provides for the renewal of advertising infrastructure at the winner’s expense. The monthly cost of the contract is 2.05 million UAH (excluding VAT).
It is expected that new screens will appear above the escalator at Kyiv Central Station, as well as at stations in Kyiv, Lviv, Dnipro, Ivano-Frankivsk, and Tatariv-Bukovel.
As for citylights with video content, they will be installed in Kyiv, Odesa, Dnipro, and Lviv.
“Ukrzaliznytsia continues its systematic work to streamline the advertising environment and improve the efficiency of station infrastructure use,” the company emphasized.
