VUSO Insurance Company has changed its approach to health insurance by launching the eDoctor service with a mobile application, artificial intelligence, the ability to get a consultation, order medicines and receive notifications in just a few minutes.
“Nowadays, when every minute is worth its weight in gold, people are increasingly striving to get high-quality medical care simply and quickly, without long queues and unnecessary worries. This is what prompted VUSO to change its approach to health insurance – to make it not only reliable but also as convenient as possible for everyone,” says Oksana Arbuzova, Director of the VUSO Medical Service Organization Department.
According to her, the eDoctor service is built on the principle of self-service. AI takes over some of the routine work previously performed by operators. As a result, the client receives a continuous service: online consultation, registration of results, ordering medicines – all within a few minutes.
At the same time, the service has a hybrid model. A simple request is processed automatically by the bot. If the case is complicated, a medical specialist is involved. The client chooses whether he wants to do it quickly and independently or needs live communication. It’s a balance between technology and care.
According to Arbuzova, the service has already seen clear improvements. First, the number of calls has decreased, which has relieved operators. Secondly, the time from requesting to receiving assistance has been reduced from more than two hours to 3-8 minutes. And thirdly, resources have been optimized: less manual work means more time for complex cases.
“This approach did not go unnoticed: in 2025, VUSO received the Ukrainian CX Excellence (UCXE) award, a prestigious award that annually recognizes the best customer experience cases in Ukraine,” emphasized the department director.
She also said that the company is moving towards creating a digital ecosystem where each request is automatically routed to the right channel. Routine tasks are assigned to bots and robots, and complex ones to operators. More automation, more integrations, and most importantly, even closer contact with customers through their feedback are planned.
VUSO is a Ukrainian insurance company that is one of the four market leaders. The company is a member of the Motor (Transport) Insurance Bureau of Ukraine (MTIBU), the Kyiv Chamber of Commerce and Industry, the National Association of Insurers of Ukraine, and the Nuclear Insurance Pool of Ukraine.
