In January-July 2023, international tourism recovered by 84% from the pre-pandemic level of 2019, and an almost complete recovery of the industry is possible by the end of the year, according to the UN World Tourism Organization (UNWTO).
From January to July, 700 million tourist trips were made worldwide, 43% more than in the same period last year. July was the busiest month: 145 million tourist trips were made during this time, which is about 20% of the total for seven months.
“But as the tourism sector recovers, it also needs to adapt. Extreme weather events and overtourism emphasize the need to create a more inclusive, resilient sector to not only ensure the recovery of tourism, but also to redefine it,” said UNWTO Secretary-General Zurab Pololikashvili.
Among the regions of the world, the Middle East, Europe and Africa showed the best results of recovery over the past seven months. According to UNWTO, the Middle East received 20% more tourists than in 2019. European countries have recovered by 91%, driven by strong demand for travel among residents of the region and US citizens. In Africa, the number of tourists reached 92%, in America – 87% of the level of 2019.
In the Asia-Pacific region, the recovery accelerated and reached 61% of pre-pandemic levels after many destinations reopened in late 2022 and early 2023.
“The results show that international tourism is still on the right track and will reach 80-95% of pre-pandemic levels by 2023. The recovery will continue in September-December, albeit at a more moderate pace due to weak demand and a lack of air routes, especially in the Asia-Pacific region, where recovery is still at a moderate level,” the organization explained.
The UNWTO expects that the opening of China and other Asian destinations will continue to stimulate travel both within the region and to other parts of the world.
At the same time, the difficult economic situation continues to hamper the recovery of international tourism in 2023. Persistent inflation and rising oil prices have led to higher transportation and accommodation costs. This may affect tourist spending in the remainder of the year as they increasingly seek value for money, travel closer to home, and take shorter trips.
