YouTube will be 20 years old in 2025. Today it remains one of the most promising and fastest growing digital platforms and firmly holds the world leadership in the video hosting segment. In recent years, the service has increasingly focused on customer support in video marketing and integration of the platform with other advertising services such as GoogleAds. At the same time, the requirements for channel owners in the field of compliance with the rules for posting content are also expanding, and quickly getting a wide audience of subscribers for novice bloggers or brands is a rather difficult task.
The first step to finding and expanding the audience that will benefit from your knowledge and information is to understand where these abilities and ideas intersect with promising topics.
In promoting certain channels in recommendations and trends, YouTube mainly uses data analysis based on a system of complex and intricate algorithms and providing the viewer with the content that interests him most.
To be successful on YouTube in 2022, you need to understand the essence of these algorithms to some extent and delve deeply into the dynamics of the platform. Ultimately, this will help determine what works for other similar channels and where you can make a difference in your favor. Here are some tips to help you grow your YouTube channel with the latest changes on the platform.
1. Creating a full-fledged channel trailer (welcome video)
Your channel can get a lot of visitors that you don’t even know about, but if you don’t have a proper and informative trailer, they might not understand what your content is about and just won’t subscribe and go somewhere else. A trailer is essentially a summary of your channel, and the constant influx of new subscribers directly depends on how interesting it will be for the viewer.
2. Setting audience targeting and keywords.
For YouTube, keywords are crucial, as most of the platform’s algorithms target them. Choosing the right keywords and using them well in the title and description of a video can make a big difference in how it performs. This is because YouTube, like Google in general, is a huge search engine. Creators who recognize this and take action accordingly have an easier way to grow their YouTube channel.
3. SEO optimization of video for YouTube.
Having dealt with the keywords, you can begin to fine-tune the content for the audience. To do this, you need to use a few simple but effective techniques, such as optimizing the title and saturating it with relevant key phrases, creating a description adapted to the search for the video, using effective tags, etc. At the same time, you should try to strike a balance between clickbait and readability of titles and descriptions, so how your main audience is still not robots, but real people, in whom overloading with key phrases can cause rejection.
4. Creating a quality intro for a video.
To do this, you will need a little creativity and knowledge in graphic design. It is recommended to use color options first of all, except for black, red and white. This will create enough variety to keep people interested and eventually keep watching your video. At the same time, the length of the intro playback should not exceed 5-10 seconds, since too long an introduction can scare off part of the potential audience.
Track your video viewing time and viewer retention.
YouTube is committed to ensuring that users stay on the platform for a longer period of time. The longer a user stays, the more ads they will see. Therefore, YouTube’s search algorithms favor videos with longer watch times.
5. View YouTube Analytics statistics
Analyzing each video and audience reaction to it is a critical element in the promotion of any YouTube channel. As you keep posting videos, it’s time to evaluate their success and look for additional ways to improve the content.
6. Chat and collaborate with other YouTube creators
Partnership with other YouTubers greatly simplifies the development of the channel, as it allows you to learn from experience and avoid many mistakes. Also, a powerful promotion tool is the recommendation of partner channels to subscribe to your content.
7. Subscribe to reminders and encourage viewers.
Some people may often watch your videos, but remain unsubscribed to the channel. Since they often watch your videos, your content automatically appears in their feed every time you upload something new. However, there is a good chance that they forgot to subscribe to your channel. Therefore, it is always a good idea to remind your audience to subscribe to your channel and even ask for likes and comments to attract the audience. One easy way to do this is to ask them an interactive question and request answers in the comments below.
This makes it clear that growing your YouTube platform will require patience and hard work, and it is important that you also understand your viewers, notice what they like and want, and what can be useful for them.
You can get more detailed information about the promotion of a YouTube channel on our website.
