Business news from Ukraine

Top 5 YouTube Channel Development Tips for 2023

YouTube today is a competitive environment where to be successful, it is necessary not only to create high-quality content, but also to master the art of promotion. At the same time, it is very important to keep up with the times and use the latest strategies to promote your YouTube channels. Let’s take a look at the top 5 YouTube channel promotion tips for 2023, focusing on increasing YouTube views, likes and subscribers, as well as using best practices for YouTube channel promotion and YouTube advertising.

TIP 1: Create engaging content to increase views and likes on YouTube

The key to increasing views and likes on YouTube is to create content that captures the attention of your target audience. In order to properly develop your YouTube channel and always be on trend, you should first of all define your niche and take into account the interests and needs of your target audience. Stick to a consistent posting schedule to attract subscribers and increase your YouTube views. You can also use attention-grabbing video icons, titles and descriptions to attract more viewers and increase the number of likes on YouTube. By including stories and strong visuals in your videos, you can create shareable and memorable content.

TIP 2: Use the power of other social media to promote your YouTube channels

Social media is an indispensable tool for promoting YouTube channels because it helps you reach a wider audience and attract more views, likes and subscribers to YouTube. Share your videos on platforms like Facebook, Twitter, Instagram, LinkedIn and Telegram, encouraging your subscribers to watch, like and in turn share your content. Respond to comments by soliciting feedback and starting conversations. Using hashtags, keywords and targeted ad campaigns will help increase your visibility and drive traffic to your YouTube channel.

TIP 3: Collaborate with other authors to increase your YouTube subscribers

Collaborating with popular authors in your niche can help you attract their audience and get more subscribers. It’s important to keep in mind that you don’t just need to identify authors with similar target audiences, as they may perceive you as a competitor and refuse to collaborate. To avoid the negative experience of finding partner YouTube channels, stick to the principle of complementary content, develop mutually beneficial collaboration projects such as guest appearances, joint live broadcasts or shared video series. Invite other creators to promote their channels on their social networks, websites and email newsletters.

TIP 4: Optimize your videos for search and advertising on YouTube

Effective search engine optimization (SEO) and advertising on YouTube are critical to increasing views, likes and subscribers. First and foremost, conduct a keyword analysis and include relevant search terms in your video titles, descriptions and tags. Use compelling titles and detailed descriptions that accurately describe the video content and include targeted keywords, but don’t go overboard with clickbait. Add subtitles and translations to your videos to make them more accessible and searchable. It’s important to learn how to properly use advertising opportunities like Google Ads and TrueView ads to reach a larger audience and increase views on YouTube.

TIP 5: Analyze your channel metrics to refine your promotional strategies

To ensure the success of your YouTube channel, you need to constantly analyze its metrics and adjust your promotional strategies accordingly. Use YouTube Analytics to track key metrics such as YouTube views, viewing time, and audience retention. This will help you determine which videos resonate the most with your viewers. Don’t forget that your YouTube subscribers have a number of unique characteristics, such as gender, age, language background and other demographics. To understand your audience and tailor your content, you need to understand their preferences. Also track traffic sources and search queries to determine how viewers find your content and optimize your SEO strategy, as well as engagement metrics such as youtube likes and comments to gauge your audience’s level of interest and interaction with the content on offer.

Use this data to make data-driven decisions and improve your channel, promotion and advertising strategies on YouTube. Constantly improve your approach based on your channel metrics to maximize YouTube views, likes and subscribers.

So, promoting YouTube channels in 2023 requires a comprehensive approach that focuses on creating engaging content, using social media to promote, collaborating with other creators, optimizing your videos for search and advertising, and constantly analyzing effectiveness. By applying these tips from us, you can increase the success of your channel and make a lasting impression on your audience.


YouTube channel development in 2022 – trends and solutions

YouTube will be 20 years old in 2025. Today it remains one of the most promising and fastest growing digital platforms and firmly holds the world leadership in the video hosting segment. In recent years, the service has increasingly focused on customer support in video marketing and integration of the platform with other advertising services such as GoogleAds. At the same time, the requirements for channel owners in the field of compliance with the rules for posting content are also expanding, and quickly getting a wide audience of subscribers for novice bloggers or brands is a rather difficult task.

The first step to finding and expanding the audience that will benefit from your knowledge and information is to understand where these abilities and ideas intersect with promising topics.

In promoting certain channels in recommendations and trends, YouTube mainly uses data analysis based on a system of complex and intricate algorithms and providing the viewer with the content that interests him most.

To be successful on YouTube in 2022, you need to understand the essence of these algorithms to some extent and delve deeply into the dynamics of the platform. Ultimately, this will help determine what works for other similar channels and where you can make a difference in your favor. Here are some tips to help you grow your YouTube channel with the latest changes on the platform.

1. Creating a full-fledged channel trailer (welcome video)

Your channel can get a lot of visitors that you don’t even know about, but if you don’t have a proper and informative trailer, they might not understand what your content is about and just won’t subscribe and go somewhere else. A trailer is essentially a summary of your channel, and the constant influx of new subscribers directly depends on how interesting it will be for the viewer.

2. Setting audience targeting and keywords.

For YouTube, keywords are crucial, as most of the platform’s algorithms target them. Choosing the right keywords and using them well in the title and description of a video can make a big difference in how it performs. This is because YouTube, like Google in general, is a huge search engine. Creators who recognize this and take action accordingly have an easier way to grow their YouTube channel.

3. SEO optimization of video for YouTube.

Having dealt with the keywords, you can begin to fine-tune the content for the audience. To do this, you need to use a few simple but effective techniques, such as optimizing the title and saturating it with relevant key phrases, creating a description adapted to the search for the video, using effective tags, etc. At the same time, you should try to strike a balance between clickbait and readability of titles and descriptions, so how your main audience is still not robots, but real people, in whom overloading with key phrases can cause rejection.

4. Creating a quality intro for a video.

To do this, you will need a little creativity and knowledge in graphic design. It is recommended to use color options first of all, except for black, red and white. This will create enough variety to keep people interested and eventually keep watching your video. At the same time, the length of the intro playback should not exceed 5-10 seconds, since too long an introduction can scare off part of the potential audience.

Track your video viewing time and viewer retention.

YouTube is committed to ensuring that users stay on the platform for a longer period of time. The longer a user stays, the more ads they will see. Therefore, YouTube’s search algorithms favor videos with longer watch times.

5. View YouTube Analytics statistics

Analyzing each video and audience reaction to it is a critical element in the promotion of any YouTube channel. As you keep posting videos, it’s time to evaluate their success and look for additional ways to improve the content.

6. Chat and collaborate with other YouTube creators

Partnership with other YouTubers greatly simplifies the development of the channel, as it allows you to learn from experience and avoid many mistakes. Also, a powerful promotion tool is the recommendation of partner channels to subscribe to your content.

7. Subscribe to reminders and encourage viewers.

Some people may often watch your videos, but remain unsubscribed to the channel. Since they often watch your videos, your content automatically appears in their feed every time you upload something new. However, there is a good chance that they forgot to subscribe to your channel. Therefore, it is always a good idea to remind your audience to subscribe to your channel and even ask for likes and comments to attract the audience. One easy way to do this is to ask them an interactive question and request answers in the comments below.

This makes it clear that growing your YouTube platform will require patience and hard work, and it is important that you also understand your viewers, notice what they like and want, and what can be useful for them.

You can get more detailed information about the promotion of a YouTube channel on our website.

YouTube launched automatic Ukrainian subtitles

Video hosting YouTube has made it possible to watch videos with automatic translation of subtitles into Ukrainian, said Minister of Digital Transformation Mikhail Fedorov.
“At meetings with Google, we have repeatedly discussed the availability of the company’s services in Ukrainian. In particular, subtitles on YouTube. Now you can watch original content from all over the world with translation into Ukrainian,” he wrote in the telegram channel.
As reported, among 76.6% of Ukrainian citizens who use social networks as a source of information, 66% choose Telegram, 61% – YouTube and 58% – Facebook.
More than 28 million Ukrainian users are registered on YouTube.


66% of Ukrainian citizens choose Telegram, 61% YouTube, 58% Facebook as source of information

As of July 2022, about 76.6% of Ukrainians use social networks as a source of information, according to an analysis of the Ukrainian IT company GlobalLogic based on open data.
Russia’s full-scale invasion of Ukraine has led to a surge in the use of social media as a source of news, the company said in a statement on Friday.
“Among 76.6% of Ukrainian citizens who use social networks as a source of information, 66% choose Telegram, 61% – YouTube, 58% – Facebook. It is important to note that the respondents could choose several answers. Today, more than 28 million Ukrainian users, on Instagram – more than 16.1 million, on Facebook – 15.45 million. TikTok has more than 10.55 million Ukrainian users,” GlobalLogic notes.
At the same time, at the beginning of 2022, the number of registered Ukrainian users of the social network for searching and establishing business contacts LinkedIn amounted to only 3.6 million people.
“Recruiters, both in Ukraine and abroad, are looking for candidates on social networks. For example, in 2022, 39% of candidates in the world found work through social networks, including using LinkedIn or Facebook,” the recruiting director comments in GlobalLogic Julia Shmulya.
GlobalLogic also uses LinkedIn to find talent – more than 26% of GlobalLogic consultants found their position in the company through LinkedIn.
The company notes that there are more Internet users not only in Ukraine, but also in the world – over the past year, the number of social media users increased by 227 million and reached 4.7 billion as of the beginning of July 2022.
Over the past 12 months, the global social media user base has grown by more than 5% and accounts for 59% of the total population of the planet.

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Content creators who use the YouTube video hosting website will no longer be able to receive income from Russian audiences, the company said in a statement.
YouTube said they would extend the suspension onto all monetization opportunities, including YouTube Premium and Music Premium subscriptions, channel sponsorship, super-chats, super-stickers and merchandise for Russian viewers.
This means YouTube content creators will temporarily be unable to monetize on views in Russia.
YouTube noted that the decision would not apply to earnings from views outside of Russia.
Google and YouTube Ads were shut down in Russia earlier, thus depriving YouTube content creators of the opportunity to make money on ads viewed by Russian users.
Google said earlier that it was suspending payments for Google Play products by Russian users, which prevented them from buying new applications or extending subscriptions to applications in use.
Russian users reported that it is no longer possible to subscribe to YouTube Premium, which allows watching videos without ads.
Meanwhile, the Visa and MasterCard payment systems stopped service for Russian cards on March 10. Cards issued in Russia will continue to work inside the country but will be inactive abroad. Cards issued outside of Russia will not work in the Russian territory.

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Deputy Prime Minister, Minister of Digital Transformation of Ukraine Mykhailo Fedorov calls for the opening of separate representative offices of Google and YouTube in the country.
“The team of the Ministry of Digital Transformation is to meet with the Google team. We will talk about the company’s development plans in Ukraine. We really want to see separate representative offices of Google, YouTube in Ukraine,” Fedorov said on the air of the Ukraine 24 TV channel during his working visit to Washington (the United States).
According to him, during military aggression, it is necessary that the content is moderated in Ukraine, and not in Russian offices.

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