Business news from Ukraine

YouTube launched automatic Ukrainian subtitles

Video hosting YouTube has made it possible to watch videos with automatic translation of subtitles into Ukrainian, said Minister of Digital Transformation Mikhail Fedorov.
“At meetings with Google, we have repeatedly discussed the availability of the company’s services in Ukrainian. In particular, subtitles on YouTube. Now you can watch original content from all over the world with translation into Ukrainian,” he wrote in the telegram channel.
As reported, among 76.6% of Ukrainian citizens who use social networks as a source of information, 66% choose Telegram, 61% – YouTube and 58% – Facebook.
More than 28 million Ukrainian users are registered on YouTube.


66% of Ukrainian citizens choose Telegram, 61% YouTube, 58% Facebook as source of information

As of July 2022, about 76.6% of Ukrainians use social networks as a source of information, according to an analysis of the Ukrainian IT company GlobalLogic based on open data.
Russia’s full-scale invasion of Ukraine has led to a surge in the use of social media as a source of news, the company said in a statement on Friday.
“Among 76.6% of Ukrainian citizens who use social networks as a source of information, 66% choose Telegram, 61% – YouTube, 58% – Facebook. It is important to note that the respondents could choose several answers. Today, more than 28 million Ukrainian users, on Instagram – more than 16.1 million, on Facebook – 15.45 million. TikTok has more than 10.55 million Ukrainian users,” GlobalLogic notes.
At the same time, at the beginning of 2022, the number of registered Ukrainian users of the social network for searching and establishing business contacts LinkedIn amounted to only 3.6 million people.
“Recruiters, both in Ukraine and abroad, are looking for candidates on social networks. For example, in 2022, 39% of candidates in the world found work through social networks, including using LinkedIn or Facebook,” the recruiting director comments in GlobalLogic Julia Shmulya.
GlobalLogic also uses LinkedIn to find talent – more than 26% of GlobalLogic consultants found their position in the company through LinkedIn.
The company notes that there are more Internet users not only in Ukraine, but also in the world – over the past year, the number of social media users increased by 227 million and reached 4.7 billion as of the beginning of July 2022.
Over the past 12 months, the global social media user base has grown by more than 5% and accounts for 59% of the total population of the planet.

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Content creators who use the YouTube video hosting website will no longer be able to receive income from Russian audiences, the company said in a statement.
YouTube said they would extend the suspension onto all monetization opportunities, including YouTube Premium and Music Premium subscriptions, channel sponsorship, super-chats, super-stickers and merchandise for Russian viewers.
This means YouTube content creators will temporarily be unable to monetize on views in Russia.
YouTube noted that the decision would not apply to earnings from views outside of Russia.
Google and YouTube Ads were shut down in Russia earlier, thus depriving YouTube content creators of the opportunity to make money on ads viewed by Russian users.
Google said earlier that it was suspending payments for Google Play products by Russian users, which prevented them from buying new applications or extending subscriptions to applications in use.
Russian users reported that it is no longer possible to subscribe to YouTube Premium, which allows watching videos without ads.
Meanwhile, the Visa and MasterCard payment systems stopped service for Russian cards on March 10. Cards issued in Russia will continue to work inside the country but will be inactive abroad. Cards issued outside of Russia will not work in the Russian territory.

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Deputy Prime Minister, Minister of Digital Transformation of Ukraine Mykhailo Fedorov calls for the opening of separate representative offices of Google and YouTube in the country.
“The team of the Ministry of Digital Transformation is to meet with the Google team. We will talk about the company’s development plans in Ukraine. We really want to see separate representative offices of Google, YouTube in Ukraine,” Fedorov said on the air of the Ukraine 24 TV channel during his working visit to Washington (the United States).
According to him, during military aggression, it is necessary that the content is moderated in Ukraine, and not in Russian offices.

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