Goods flow in marketplaces of the EVO Group in Ukraine (Prom.ua, Bigl.ua, Crafta.ua, Shafa.ua) in January-June 2018 totaled UAH 10 billion, which is 52% more than a year ago, the company’s press service has told. The average bill – UAH 893 – almost did not change in a year.
According to Prom.ua and Bigl.ua marketplaces, the greatest demand among online purchases is on clothing and footwear, appliances and electronics, cosmetics, perfumes, as well as books, hobby goods and gifts (table games, balloon bouquets, handicraft articles and other things). “The highest number of orders for goods for business and day-to-day items – they grew by 70% compared with the first half of 2017. Household chemistry, pet goods, office items were traditionally bought in convenient stores, now they are bought online. The same thing is with goods for business: instead of finding suppliers at exhibitions, they look for construction equipment, clothing, systems for video surveillance, fire alarms and other items online,” Prom.ua CEO Ivan Portnoi said.
According to EVO, in six months on Shafa.ua Ukrainians bought outfits for UAH 169 million (for comparison, for the whole of 2017 – UAH 212 million).
“Interest in second-hand items is growing for two reasons. The first thing is that to buy used things online is beneficial: on average, one thing in the Shafa marketplace costs UAH 240 for customers, and this is often the brand thing in perfect condition. In addition, conscious consumption is developing in the country,” Shafa.ua CEO Oleksandr Royenko said.
The main business of EVO is marketplaces. The projects of the group are working in Ukraine, Belarus, Russia and Kazakhstan.