Japan Tobacco International (JTI) is bringing the new Logic Compact electronic vaporizer to the Ukrainian market, which will be available in 27 countries by the end of the year. This was announced by JTI Ukraine Marketing Director Oleksandr Ponomarchuk during the presentation of Logic Compact in Kyiv.
“We are launching the product in Kyiv. If to look at the market, then electronic vaporizers account for 7.4%, tobacco vaporizers for 8.4%, and cigarettes for 84.2%. Moreover, the e-vape market in Kyiv doubled in a year from $33 million in 2018 to $63 million in 2019. Until 2021, we expect growth in Kyiv to $106 million and in Ukraine in general to $290 million,” he said.
Currently, the product is presented in 20 countries.
According to Ponomarchuk, the largest consumers of Logic products are the markets of Britain, France and Italy, and with the advent of Logic Compact, the largest market has become the Russian Federation.
According to him, the company sees a great potential of the product in the electronic cigarette market in Ukraine.
“We take into account market regulation. We understand that it will come sooner or later. However, the approach is based on potential – if the market is profitable, we go there,” he said.
At the same time, he said that studies have shown that product vapor contains 95% fewer components recommended by the World Health Organization for reducing in cigarette smoke.
The product will be available from November 29 in the Rozetka online store and in the Lavina Mall and River Mall shopping centers. The retail price of the device is UAH 699, a set of two replaceable cartridges costs UAH 99.
Japan Tobacco International is an international division of Japan Tobacco. It produces cigarettes under the brands Winston, Mevius, Camel, Sobranie, Glamor, and LD.