The turnover of goods and services purchased online in Ukraine in January-November 2019 amounted to UAH 76 billion, which is 17% more than in the same period in 2018, the EVO group of companies has said.
According to the company, revenue from related services also increased: delivery, advertising, promotion, payments via the Internet.
“Operators earned less than UAH 3.5 billion on the delivery of goods purchased online. About UAH 1.9 billion on online payments. According to the All-Ukrainian Advertising Coalition, revenue from advertising goods and services on social networks, on marketplaces and Internet resources reaches UAH 16 billion, which is 37% more than in 2018,” the EVO press service said.
The company said that on average buyers spend from UAH 200 to UAH 1,000 at a time on EVO marketplaces: Prom.ua, Shafa.ua, Bigl.ua, Crafta.ua, and Izi.ua. The average bill for the year decreased by 7-10%.
“At the same time, the cost of delivery has increased: on average buyers pay for the receipt of goods 5-15% of the cost of goods. By international standards, it is expensive, so the growth rate of the online trading market has slowed down slightly compared to last year,” EVO said.
According to the company, most often in 2019 Ukrainians bought online clothes and shoes, appliances and electronics, consumer goods, cosmetics, and perfumes. At the same time, the fastest growing demand is that for household goods, books, hobby goods, and products for cars.