Business news from Ukraine

PEUGEOT CITROEN GROUP IN UKRAINE SEEKS TO ENLARGE MARKET SHARE TO 6.2% IN 2018

23 March , 2018  

The PSA Group in Ukraine plans to increase the share of the new passenger car and commercial vehicle market in 2018 to 6.2% compared with 4.63% in 2017, including the share of the Peugeot brand will be 3.75% and Citroen – 2.45% (2.75% and 1.88% respectively in 2017).
Director General of Peugeot Citroen Ukraine Viktor Kordilevsky said at a press conference on Thursday that it is expected that the new passenger car and commercial vehicle market this year could expand by 20% on 2017, to 105,000 vehicles, while the pessimistic scenario is 9% growth to 95,000 vehicles.
Kordilevsky said that the Ukrainian market could reach the pre-crisis volume (200,000 vehicles) no earlier than in five years.
He said that imports of used cars and bringing of cars with European registration affects the market.
“Among negative trends is migration of the population abroad, as these are potential buyers of cars,” he said.
He said that in 2017, the PSA group significantly strengthened its position in the Ukrainian market of new cars, selling more than 4,000 cars of Peugeot, Citroen and DS brands – by 47% more than a year ago with a 25% market growth – to 87,600 units, including 2,400 Peugeot cars sold (47.6% more) and 1,600 Citroen cars (46.3%).
At the same time, the sales volume in the SUV segment (crossovers and off-road vehicles of different segments, sizes, price niches) amounted to 42,300 units, that is, almost half of the total Ukrainian car market. The share of this segment grows year after year.